How to view and manage contacts

Last updated: July 10, 2025

Overview

A contact in Sendlane is a profile belonging to someone who opted into your email and/or SMS marketing content. Contact profiles include email addresses and/or phone numbers and optional information like names, tags, and any custom fields you create.

Read on to learn how to view and filter contacts, what each part of a contact's profile is, what each contact status means, and how to edit a contact's Profile.

If you want to add contacts to your account, check out How to add contacts to your account.

View, sort, and filter contacts

To view the contacts page:

  1. Click the Audience icon 

  2. Click Contacts

On the contacts page, you can sort by any column and filter by list, tag, or status. The Contacts tab defaults to displaying contacts in descending order of subscribe date, meaning that the most recently subscribed contacts appear first. 

Sort by other contact attributes like Status, Name, Email, or Lifetime Value by clicking the column headers.

About contact profiles

Every contact in your Sendlane account has a contact profile where you can view all available data about that contact. This data includes their subscription status, lifetime value, custom fields, tags, recent activity, and time zone.

While on the contact profile page, you can delete the contact, add a tag, unsubscribe them from specific lists, or suppress them. 

Contact profiles show the past 30 days of engagement data in the timeline section.

Viewing a contact profile

To view a contact’s profile:

  • From the contacts tab: Click the gray arrow button in the View column of the contacts tab

  • From the contact Sidebar: Click the pink View More button in the contact sidebar

  • From the lists tab: Click the list the contact is on > gray arrow button in the contacts section next to the contact you want to view

  • From the segments tab: Click the segment the contact is in > gray arrow button in the contacts section next to the contact you want to view

  • From the Tags tab: Click the Tag the contact has applied to them > gray arrow button in the contacts section next to the contact you want to view

  • From an email report: Select an email report tab > View Profile next to the contact you want to view

Activity tab

Activity

  • Email Subscription - The date the contact first subscribed to email

  • SMS Subscription - The date the contact first subscribed to SMS

  • Signup Source - Where the contact's first subscription originated

  • Last Email Clicked - Date of last email click

  • Last Email Opened - Date of last email open

  • Contact Local Time - Local time in contact's timezone

  • Last Order Value - Total value of the last order the contact places

  • Last SMS Sent - Date of the last SMS sent to the contact

  • Last SMS Clicked - Date of last SMS click

  • Email Unsubscribe Date - Date of the contact's latest unsubscribe from email

  • Email Resubscribe Date - Date of the last time the contact subscribed to email

  • SMS Unsubscribe Date - Date of the contact's latest unsubscribe from SMS

  • SMS Resubscribe Date - Date of the last time the contact subscribed to SMS

Revenue

  • Lifetime Value - Total amount spent by the contact

  • Total Orders - Total number of orders placed by the contact

  • Latest Order - Date of most recent order

  • Revenue by Email - Total revenue attributed to email

  • Revenue by SMS - Total revenue attributed to SMS

  • Purchase History - Products purchased

Integrations & Information

  • Integration - eCommerce integrations the contact has created an account for or purchased from

  • AOV - Contact's average order value

  • Billing Address - Contact's latest billing address used in the eCommerce integration

  • Shipping Address - Contact's latest shipping address used in the eCommerce integration

Internal Notes

Click the +Note button to add a note about the contact

Details tab

Personal Details

Details shared by the contact can be edited by clicking the Edit button

  • Revenue - Information on the contact’s latest and lifetime orders, and their Product History

  • Tags & lists - Any Tags that are applied to the contact and and lists they appear on

  • Internal Notes -

  • Integrations - Any applicable Integrations

  • Personalization - Any Custom Fields the contact has completed

Audience Details

  • Tags - Tags applied to the contact's profile

  • Lists - Lists the contact is part of

Personalization

The personalization section shows contacts' stored data for custom fields. You can edit data for any custom field by clicking Edit.

Timeline

The Timeline allows you to view a visual timeline of a maximum 25 events for your contact over the last 30 days:

  • Subscribed - Date the contact was added to a list

  • Unsubscribed - Date the contact unsubscribed from a list

  • Email Sent - Date the contact was sent a campaign

  • Opened - Date the contact opened a campaign

  • Clicked- Date the contact clicked a link in a campaign

  • Page View - Date the contact triggered an event (Learn about Event Tracking)

  • Conversions - Date the contact made a conversion on your website (Learn about Event Tracking)

If you are concerned because you see opens or clicks for a message but not that the message was sent, the contact's timeline has likely reached its 25 item limit. Check the message's report to confirm that it was sent to the contact.

About contact subscription statuses

Contacts are divided into 3 mutually exclusive subscription statuses for email and SMS: Subscribed, Unsubscribed, and Suppressed. 

Contacts' subscription statuses are notated in contact profiles via the email and SMS icons next to their name: green for subscribed and red for unsubscribed.

Subscribed

Subscribed contacts include active contacts who have agreed to receive your content and are subscribed to at least one of your lists.

A contact is no longer subscribed to a list if they unsubscribe or if campaigns sent to their email address bounce.

Unsubscribed

Contacts are considered Unsubscribed if they previously agreed to receive content from you but have since opted out of all of your content.

Contacts will have the Unsubscribed status if they have actively unsubscribed from all lists.

Contacts still subscribed to at least one list will show as Subscribed.

Unsubscribed contacts can opt out themselves by clicking the unsubscribe link in your email, reaching an unsubscribe action within an automation, or you can opt contacts out by:

  1. Clicking the Unsubscribe button on the contact sidebar or profile page to unsubscribe the contact from all lists in your account

  2. Clicking the circled X button next to the list in the lists section of the contact’s profile to unsubscribe the contact from a single list.

Suppressed

Contacts are considered suppressed after they make a spam complaint or return a  hard bounce. Unsubscribing does not suppress contacts.

Contacts that have been suppressed are added to the Global Suppression list and will not be sent emails of any kind, including campaigns and automations.

Edit contacts

Using the Unsubscribe button on the contact sidebar or profile page will unsubscribe the contact from all lists in your account.

To unsubscribe a contact from a single list, click the circled X button next to the list in the lists section of the contact’s profile.

Bulk edit contacts

To perform the same editing action to multiple contacts at once, select the contacts and use the selection menu to:

Edit a single contact

Click the contact’s Email or the gray arrow button in the View column to see a summary of the contact’s information in a right-hand sidebar.

From here, you can view contact statistics and any applicable Custom Fields, edit the contact’s personal details, Delete or Unsubscribe the contact, or adjust the contact’s Tags and lists.

To view and edit any information for a single contact (including Internal Notes and applicable Integrations), click the View More button in the contact sidebar: