Suppression
Ensuring that you do not email Contacts who explicitly do not want your content is crucial for maintaining a good sending reputation and deliverability. Sendlane's platform provides ways to automatically and manually add Contacts to Suppression.
Contacts are moved to Suppression automatically:
- After an email cannot be delivered and results in a hard bounce
- If a Contact using an Internet Service Provider with a feedback loop program makes a spam complaint
When a Contact clicks the spam/junk button in an email, it is registered as a “complaint” against the sender to the Contact's Internet Service Provider. Most major Internet Service Providers offer feedback loop programs to inform Email Service Providers (Sendlane) of these complaints. Sendlane participates in all known feedback loop programs. Sendlane adds Contacts to Suppression after we are notified of spam complaints to ensure that Contacts do not receive content they explicitly do not want to receive.
- Once a contact has been added to Suppression they cannot be removed from Suppression
- Suppressed Contacts do not count toward your account's total Contacts
In this Guide
- Accessing the Suppressed List Window
- Adding Contacts to Suppression
- Adding Domains to Suppression
- Searching Suppressed Contacts
Accessing the Suppressed List Window
- Click on the Audience icon in the left-hand menu bar → Lists tab
- Below your Lists find the Suppression infobox and click on the pink Suppression link
Adding Contacts to Suppression
Use the following processes to add individual email addresses (example@example.com) to your Suppression List
Importing Email Addresses to Suppression
- Open the Suppression window
- Make sure the View by menu is toggled to Email
- Click the Import Contacts button
- In the Tools menu, choose Import from a file if you have a .CSV or .TXT file to upload or Copy + Paste if you have a short list to enter
- Click the pink Import Contacts button
Manually Adding Email Addresses to Suppression
- Open the Suppression window
- Make sure the View by menu is toggled to Email
- Click the Add Contacts button
- Enter the email address you want to suppress
- Click the pink Add button
Adding Domains to Suppression
Use the following processes to add entire domains to your Suppression List.
For example, if you suppress the domain gmail.com, your content will not be delivered to any email address using the gmail.com domain.
Importing Domains to Suppression
- Open the Suppression window
- Make sure the View by menu is toggled to Domain
- Click the Import Domains button
- In the Tools menu, choose Import from a File if you have a .CSV or .TXT file to upload or Copy + Paste if you have a short list to enter
- Click the pink Import Domains button
Manually Adding Domains to Suppression
- Open the Suppression window
- Make sure the View by menu is toggled to Domain
- Click the Add Domain button
- Enter the domains you want to suppress
- Click the pink Add button
Searching Suppressed Contacts
Search for specific Contacts on your Suppression list with the search bar in the Suppressed List window
Exporting Suppressed Contacts
Export a list of your suppressed Contacts or domains:
Open the Suppression window → Select Email or Domain → Click Export
Select to export your list as a .csv or .txt file and you'll receive an email when your file is ready to download!
You can also check the status of your export and download your completed file in the Exports tab.