Suppression

Ensuring that you do not email Contacts who explicitly do not want your content is crucial for maintaining a good sending reputation and deliverability. Sendlane's platform provides ways to automatically and manually add Contacts to Suppression.

Contacts are moved to Suppression automatically:

  • After an email cannot be delivered and results in a hard bounce
  • If a Contact using an Internet Service Provider with a feedback loop program makes a spam complaint 

When a Contact clicks the spam/junk button in an email, it is registered as a “complaint” against the sender to the Contact's Internet Service Provider. Most major Internet Service Providers offer feedback loop programs to inform Email Service Providers (Sendlane) of these complaints. Sendlane participates in all known feedback loop programs. Sendlane adds Contacts to Suppression after we are notified of spam complaints to ensure that Contacts do not receive content they explicitly do not want to receive.

  • Once a contact has been added to Suppression they cannot be removed from Suppression
  • Suppressed Contacts do not count toward your account's total Contacts

In this Guide

Accessing the Suppressed List Window

  1. Click on the Audience icon in the left-hand menu bar → Lists tab
  2. Below your Lists find the Suppression infobox and click on the pink Suppression link

Adding Contacts to Suppression

Use the following processes to add individual email addresses (example@example.com) to your Suppression List

Importing Email Addresses to Suppression

  1. Open the Suppression window
  2. Make sure the View by menu is toggled to Email
  3. Click the Import Contacts button
  4. In the Tools menu, choose Import from a file if you have a .CSV or .TXT file to upload or Copy + Paste if you have a short list to enter
  5. Click the pink Import Contacts button

Manually Adding Email Addresses to Suppression

  1. Open the Suppression window
  2. Make sure the View by menu is toggled to Email
  3. Click the Add Contacts button
  4. Enter the email address you want to suppress
  5. Click the pink Add button

Adding Domains to Suppression

Use the following processes to add entire domains to your Suppression List.

Adding domains to your Suppression List means that  no email address containing these domain names will receive any emails from you!

For example, if you suppress the domain gmail.com, your content will not be delivered to any email address using the gmail.com domain.

Importing Domains to Suppression

  1. Open the Suppression window
  2. Make sure the View by menu is toggled to Domain
  3. Click the Import Domains button
  4. In the Tools menu, choose Import from a File if you have a .CSV or .TXT file to upload or Copy + Paste if you have a short list to enter
  5. Click the pink Import Domains button

Manually Adding Domains to Suppression

  1. Open the Suppression window
  2. Make sure the View by menu is toggled to Domain
  3. Click the Add Domain button
  4. Enter the domains you want to suppress
  5. Click the pink Add button

Searching Suppressed Contacts

Search for specific Contacts on your Suppression list with the search bar in the Suppressed List window

Exporting Suppressed Contacts

Export a list of your suppressed Contacts or domains:

Open the Suppression window → Select Email or Domain → Click Export

Select to export your list as a .csv or .txt file and you'll receive an email when your file is ready to download!

You can also check the status of your export and download your completed file in the Exports tab.

Still need help? Get in touch! Get in touch!