How to Remove Unengaged Contacts With Segmentation

Removing unengaged Contacts with segmentation is a great way to maintain a healthy sender reputation.

In this guide, you'll learn how to manually remove Contacts from your audience who haven't engaged with your marketing emails in a specified period of time. If you would like your list to be cleaned of unengaged contacts automatically, check out our list hygiene feature!

1

 Create a Segment for Unengaged Contacts

To create a new Segment, click on the  Audience icon in the left-hand menu bar > Segments > +Segment > Enter a Segment name > Confirm

To identify unengaged Contacts in your audience, set your segment's parameters to Did Not Open - Any Email Campaign AND Subscription Date is before [date]. This Segment will pull all Contacts who subscribed before the date you selected and have not opened any email Campaigns. We recommend selecting a date at least 30 days in the past to give new subscribers a chance to engage with your emails.

To identify unengaged Contacts on specific List(s), add a List parameter to your segment.

1

 Remove Segmented Contacts

1. Click on View Contacts for the segment
2. Review the contacts in the segment, just to be sure they're the proper group you'd like to delete
3. When you are ready to delete the contacts in this segment, click Remove All

   Please Note

   If you created this segment for one specific list, the contacts will be removed only from that list, even if they are on other lists within your account. 
   
   If you created a global segment, the contacts will be deleted permanently from your entire account.

4. Once the contacts have been removed, a .CSV file will be emailed to the address linked to your Sendlane account for your records.
   

Please Note

Files of deleted contacts under 20k rows will download immediately, anything larger will be sent via email.

Depending on the number of contacts you're deleting, the file may not arrive immediately. Please allow time for larger files to process and be delivered to your inbox!

Additional Sendlane Resources

If you hit any roadblocks, you can also get in touch with our Support Team for assistance!