Segment Options and Operators

A note about iOS 15 and Apple's Mail Privacy Protection's impact on email open data

While there is no reason to panic about the upcoming changes in iOS 15, and no solid evidence that the sky is falling just yet, we do suggest that you take this change as an opportunity to diversify your segmentation!

If any of your Segments use the Opened operator, consider adding additional operators to catch any Contacts using Apple Mail with iOS 15 who may have Mail Privacy Protection turned on.

Check out the Sendlane Marketing Automation Journal's What to Actually Do as an Email Marketer for iOS 15 guide and our iOS 15 Update + Sendlane webinar for more information and ideas.

List

Options Operators Description
List Is on List  If contact is on specific list           
List Not on List If contact is not on specific list

Contact Properties

Options Operators Description
Email Address Is, Not, Contains, Does Not Contain, Starts With, Ends With Contact email address
First Name Is, Not, Contains, Does Not Contain, Starts With, Ends With Contact first name
Last Name Is, Not, Contains, Does Not Contain, Starts With, Ends With Contact last name
Geolocation Is, Not Contact location
Device Is, Not Contact device used 
Subscription Date Is, Is After, Is Before, In the Last, Not In the Last, Before the Last Contact Opt-in date
Signup Source Was, Was Not Contact Opt-in type
Phone Number Is, Not, Contains, Does Not Contain, Starts With, Ends With, Has Phone, Does Not Have  Phone number digits

Custom Fields

Options Operators Description
Custom Field Is, Not, Contains, Does Not Contain, Starts With, Ends With Contact custom field 

Engagement & Activity

Options Operators Description
Engagement & Activity Opened Contact opened campaign or automation
Engagement & Activity Clicked Contact clicked link within campaign or automation
Engagement & Activity Did Not Open Contact did not open campaign or automation
Engagement & Activity Did Not Click Contact did not click link within campaign or automation 
Engagement & Activity Triggered Event Contact triggered custom event
Engagement & Activity Did Not Trigger Event Contact did not trigger custom event
Engagement & Activity Visited Site Contact visited specified site

Contact Tag

Options Operators Description
Contact Tag Has Tag Contact has specified custom tag
Contact Tag Does Not Have Tag Contact does not have specified custom tag

In Automation

Options Operators Description
In Automation Is In Automation Contact is currently in an automation (can also choose a specific one or more)
In Automation Not In Automation Contact is currently not in an automation (can also choose a specific one or more)
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