Beacon Website and Event Tracking

Beacon is a website and event tracking tool, designed to track your contact's on-site activities! 

Sendlane's intelligent tracking pixel follows your audience through their entire customer journey, allowing you to utilize custom events to track page visits and conversions.

This helps you can segment and micro-target your audience, triggering targeted automation funnels to deliver the right message at the right time.

Before Getting Started

Please be sure you're able to edit the code of your website, or any pages you wish to track. If you're not able edit the source code there's no way to install the Beacon pixel code.

You should also know that in order for Beacon to begin tracking the behavior of your audience, contacts first need to opt-in to your account. Once they open a campaign that leads them back to your website, their behavior will be tracked accordingly and available within their customer profile!

Setting Up Conversions

  1. Navigate to the Beacon tab and select Install Beacon
  2. Click Copy to grab the full script and then paste it into the header code for every page you want to track conversions for.
  3. Clicking the pink Next button will prompt you to create the conversions rules. Give your conversion a name, a value for the page visit and the URL of the specific page to be tracked.
  4. After completing the setup, you will see your conversion rule and the reporting within your Beacon tab. 
  5. If you want to create another conversion tracker, click the pink New Rule button in the upper right corner. This area will also allow you to grab the tracking code if you need it!

Setting Up Event Tracking

  1. Navigate to the Beacon tab and select Events
  2. Select the pink New Event button and you will be prompted to name your event and give a description to remember what the event is exactly for.
  3. Once finished you will see your new event activities within the Events tab!
  4. You can also create another event by selecting the pink New Event button in the upper right corner. Selecting Get Code next to the event name will give you the code to place within the header of your web pages you are tracking this event for.


Track Conversions: Beacon → Install Beacon → Place code in the header of all web pages → create conversion rules → start tracking.

Track Events: Beacon → Events → Install Beacon → Name Event & URL to be tracked → Place code within page header to be tracked.


Beacon Code

  • The code produced by Sendlane will need to be added in the header of your website. If you cannot edit the code of the website, you will not be able to add this Conversion or Event Tracking code. 
  • You are able to add both Conversion and Event Tracking to the same webpage, however you do not need to add the entire code for each beacon tool. The Conversion rule should be the main code on the page, so this should be added in its entirety. To add the Event Tracking to the same page as the Conversion rule, you will just need the part of the event_id area of the the code. 

Beacon Tracking

  • Contacts will need to be in the account before they are able to be tracked.
  • It usually takes as long as 24 hours for the tracking to be reported
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