Tags can be used to segment your audience based on their activity within Campaigns and Automations, which makes tags a great tool for targeting contacts based on their behavior or interests!

There are a handful of ways you can use tags, which is exactly what we'll cover in this article!

Creating a New Tag

Deleting a Tag

Tagging a Manually Added Contact

Tagging a Link

Tagging an Image or Button

Tagging Contacts in Your Automation Funnel

Viewing a Contact's Tags

Before Getting Started 

In order to add tags to your contacts, you will need to be familiar with creating a list, adding contacts, and creating an automation.

Creating a New Tag

Navigate to the Audience tab → Tags → Select the pink New Tag button in the upper right corner. Name your tag and select Save

Deleting a Tag

Navigate to the Audience tab → Tags → Select the drop down next to Edit. Here you will see the Delete option. 

Tagging a Manually Added Contact

While manually adding your new contacts information you will have the option to add a tag as well. This can be any identifier you feel you need for this specific audience you will be adding this contact to.

Within the navigation bar to the left select Audience → Lists → Select which list to add them to → Add Contact. Here you will be able to enter information for Quick Add of the contact, including the desired tag. Click Create when done to save the information.

When a link is tagged, this will add a tag to your contacts profile when they click a specific link, making them easier to target with your email campaigns.

  • For Example: If we tag the link for our free trial, we can now send a specific and targeted email to those that clicked the link following up with them on their test drive.

1. Head to your  Campaigns tab → Edit (next to the campaign name) → Designs. Or select New Campaign to start a new email.

2. Highlight which link you would like to tag, select the Link icon in the toolbar and enter the tag name next to the URL. You can use a previously created tag or create a new one.

Tagging an Image or Button

1. Head to your  Campaigns tab → Edit (next to the campaign name) → Designs. Or select New Campaign to start a new email.

2. Select the button or image that you want to add the link and tag to. In image setting on the left, you will see the options to add your URL and tag. You can use a previously created tag or create a new one.

Tagging Contacts in Your Automation Funnel

Using the Add Tag function within an Automation Funnel allows you to add tags based on contact behavior (such as opening an email or clicking a link), when a contact reaches a certain step within the automation, or many other ways!

To add the tag function: + → Update Contact Property → Add Tag.

New Contacts - You can use an Add Tag function (found under Update Contact Property) right after the Subscribes to a List trigger to tag a contact immediately after they subscribe to your list. 

After a Conditional Split - Use this to tag a contact that has either opened or did not open a specific email campaign or that has clicked or did not click a link within the campaign.

Viewing a Contact's Tags

Once the tag has been added it will appear under the contact's profile as so:


Tags are a great tool to target a group of contacts.

New Tag: Audience → Tags → New Tag → Name → Save

Delete Tag: Audience → Tags → Drop Down next to Edit → Delete

Manually Add: Audience → Lists → Add Contact → Add Tag → Save

Link Tagging: Campaign → Edit → Design → Highlight Text → Link Icon → Add Tag → Save

Button or Image Tag: Campaign → Edit → Design → Select Image/Button → Setting Area to the left → Add Link/Tag → Save

Automation Funnel: (+) Add Action → Update Contact Property → Add Tag → Select Tag → Save


New Contact Tag Not Added via Automation

Please note that any action within an automation added after a contact has already started through the automation sequence will not affect that contact. For example, if your contact had subscribed 3 days ago but you just added the "Add Tag" function to your automation today, the tag will not be added retroactively. 

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