What are Personalization Tags?
Personalization Tags are codes that pull information stored in Contact profiles into email and SMS messages, allowing you to personalize your content to each individual Contact!
🚨 Important Notes
- Contact profiles without data in Personalization Tag fields will see a blank space where that Personalization Tag is inserted
- Personalization Tags will not populate with data when sending test emails
- Personalization Tags will not populate with data if there is a typo in the tag
Using Personalization Tags in Subject Lines & Preheaders
Click the tag icon in the subject line or preheader line of a Campaign or Automation email to insert a personalization tag
Using Personalization Tags in Campaigns
- To use a Personalization Tag in the content of an email, make sure you have a message open in the Email Builder
- Next, place your cursor where you'd like to add your contact's info and click on the Personalization Tag icon
- Select the variable you'd like to include within the body of your message
- Once you do, you'll see the tag populate within your content
When you send your message, any contact who has information on file for that Personalization Tag will see it displayed within the email!
Advanced Ways to Personalize Your Messages
Anytime a Custom Field is created within your account, it is assigned a unique VAR code, which means you can use custom fields as personalization tags!
You'll find all of your custom fields below the built-in tags within the Personalization Tag dropdown:
Testing Personalization Tags
As a best practice, we always recommend testing your messages before sending them out to anyone in your audience.
However, it's important to note that Personalization Tags will not function when sending a test email (because it's a test environment, not a real database pull) so please be sure that the tag details are correct within your content before hitting send!
Built-in Personalization Tags
| Tag Name | Tag Code | Display Example |
| Site name | VAR_SITE_NAME | Sendlane |
| Site URL | VAR_SITE_URL | https://www.sendlane.com |
| Unsubscribe | VAR_SITE_UNSUBSCRIBE | To update or remove your contact information please Manage Your Subscription |
| Contact first name | VAR_FIRST_NAME | John |
| Contact last name | VAR_LAST_NAME | Doe |
| Contact full name | VAR_FULL_NAME | John Doe |
| Contact email | VAR_EMAIL | john@sendlane.com |
| Contact phone number | VAR_SUBSCRIBER_PHONE | 888-927-2664 |
| Contact mailing address | VAR_MAILING_ADDRESS | Sendlane, 10620 Treena Street Suite 250, San Diego, CA, US 92131 |
| Contact country | VAR_COUNTRY | United States |
| Contact state | VAR_STATE | California |
| Contact city | VAR_CITY | San Diego |
| Contact opt-in date | VAR_SUBSCRIBE_DATE | 2020-05-01 |
| Contact IP address | VAR_SIGNUP_IP | 172.16.174.1 |
| Formatted date | VAR_FORMATTED_DATE | May 1, 2020 |
| Date | VAR_DATE | 2020-05-01 |
| Time | VAR_TIME | 16:32:41 |
| Year | VAR_YEAR | 2020 |
| Month | VAR_MONTH | May |
| Day | VAR_DAY | Tuesday |
| Time sent | VAR_TIME_SENT | 18:39:29 |
| Date & time | VAR_DATE_TIME | 2020-05-01 16:32:41 |
| Day, date & time | VAR_DAY_DATE_TIME | Fri, May 1, 2020 4:32 PM |
| Day, date & time | VAR_DAY_DATE_TIME | Fri, May 1, 2020 4:32 PM |
| Campaign ID | VAR_CAMPAIGN_ID | 1 |
| Automation ID | VAR_AUTOMATION_ID | 2 |
Troubleshooting
My Contact's Personalization Tag isn't populating!
Contact Profiles without data in Personalization Tag fields will see a blank space where that Personalization Tag is inserted in any email they receive
I don't see populated Personalization Tags in my test emails!
Test emails will not populate any data in Personalization Tags because there is no Contact profile to pull data from when sending a test email