What are Personalization Tags?

Personalization Tags help you tailor communications specifically to the contacts within your audience.

These variable tags act as placeholders within your messages, pulling unique information from individual contact profiles (like their name, email address, or location) so you're able to customize the email experience for every single person on your list!

Before Getting Started

It's important to know that in order for Personalization Tags to function, you must first capture the relevant information within a contact's profile inside your Sendlane account. 

Please Note

Contact Profiles without data in Personalization Tag fields will see a blank space where that Personalization Tag is inserted in any email they receive. Personalization Tags will not populate with data when sending test emails.


Built-in Personalization Tags

You can also personalize your communications by copying and pasting in any tag you'd like to use!

Here's a full list of Personalization Tags available within Sendlane:

Tag Name Tag Code
Display Example
Site name VAR_SITE_NAME Sendlane
Site URL VAR_SITE_URL https://www.sendlane.com
Unsubscribe VAR_SITE_UNSUBSCRIBE To update or remove your contact information please  Manage Your Subscription
Contact first name VAR_FIRST_NAME John
Contact last name VAR_LAST_NAME Doe
Contact full name VAR_FULL_NAME John Doe
Contact email VAR_EMAIL john@sendlane.com
Contact phone number VAR_SUBSCRIBER_PHONE 888-927-2664
Contact mailing address  VAR_MAILING_ADDRESS Sendlane, 10620 Treena Street Suite 250, San Diego, CA, US 92131
Contact country  VAR_COUNTRY United States
Contact state VAR_STATE California
Contact city VAR_CITY San Diego
Contact opt-in date VAR_SUBSCRIBE_DATE 2020-05-01
Contact IP address VAR_SIGNUP_IP 172.16.174.1
Formatted date VAR_FORMATTED_DATE May 1, 2020
Date VAR_DATE 2020-05-01
Time VAR_TIME 16:32:41
Year VAR_YEAR 2020
Month VAR_MONTH May
Day VAR_DAY Tuesday
Time sent VAR_TIME_SENT 18:39:29
Date & time VAR_DATE_TIME 2020-05-01 16:32:41
Day, date & time VAR_DAY_DATE_TIME Fri, May 1, 2020 4:32 PM
Day, date & time VAR_DAY_DATE_TIME Fri, May 1, 2020 4:32 PM
Campaign ID VAR_CAMPAIGN_ID 1
Automation ID VAR_AUTOMATION_ID 2
Please Note 

To avoid any possible keystroke issues, please be sure to copy and paste the Personalization Tag you'd like to use instead of typing it in directly.


Using Personalization Tags in Subject Line & Preheader

  1. To personalize a subject line/preheader, navigate to the Content page of your message
  2. Within the Subject or Preheader fields, select from the Personalization Tag dropdown to add your contacts' personalized details

Once you select a Personalization Tag, you'll see that placeholder appear in your subject line or preheader.

When you send your message, any contact who has information on file for that Personalization Tag will see it displayed in their custom subject line or preheader!


Using Personalization Tags in Campaigns

  1. To use a Personalization Tag in the content of an email, make sure you have a message open in the Email Builder
  2. Next, place your cursor where you'd like to add your contact's info and click on the Personalization Tag icon
  3. Select the variable you'd like to include within the body of your message
  4. Once you do, you'll see the tag populate within your content

When you send your message, any contact who has information on file for that Personalization Tag will see it displayed within the email!


Advanced Ways to Personalize Your Messages

Anytime a Custom Field is created within your account, it is assigned a unique VAR code, which means you can use custom fields as personalization tags!

Be cautious when creating Custom Fields! Custom Fields cannot be deleted from your Sendlane account once they are created.

You'll find all of your custom fields below the built-in tags within the Personalization Tag dropdown:


Testing Personalization Tags

As a best practice, we always recommend testing your messages before sending them out to anyone in your audience. 

However, it's important to note that Personalization Tags will not function when sending a test email (because it's a test environment, not a real database pull) so please be sure that the tag details are correct within your content before hitting send!


Troubleshooting

My Contact's Personalization Tag isn't populating!

Contact Profiles without data in Personalization Tag fields will see a blank space where that Personalization Tag is inserted in any email they receive

I don't see populated Personalization Tags in my test emails!

Test emails (for Campaigns or Automations) will not populate any data in Personalization Tags because there is no associated profile to pull data from when sending a test email


Additional Resources


TL;DR

Subject Line/Preheader: Content page → Subject/Preheader field → Personalization Tag icon → Select tag

Email: Email Builder → Place cursor → Personalization Tag icon → Select tag

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