Sendlane's drag-and-drop email builder is an easy and efficient way to build your ideal email!
You can quickly format emails with different sections and layouts, and then customize your content with a variety of tools.
Here you'll learn exactly how to create an email from scratch, including how to:
- Add sections and content
- Save and reuse custom content blocks
- Use personalization tags
- Customize text
- Change the background color
- Add images
- Share hosted files
- Mask links
- Use the HTML builder
- Using Tags with the HTML Builder
Add Sections and Content
There are two main tools in this builder: Sections and Content. Sections are the foundation, or skeleton, of your email. The Content options are things like text boxes, images, buttons, dividers, and even pre-built social media icons. You will drag your content type into a created section.
- To begin designing your email, choose a layout from the Sections menu and drag it into the center of the page
- Next, choose the Content type you'd like to use, and drag it into the section you just added
You can choose from 8 different types of content with Sendlane:
- Customize your content block accordingly with text, images or anything you wish
|Text||This is the copy of your email. Text will be used in all of the areas that you will need to type out your message.|
|Title||Large, eye catching text|
|Image||Using this allows you to drag and drop any image you would like into the body of your email|
|Button||A great way to link to a store or site! Use HTML text formatting to customize buttons.|
|Divider||A way to break up chunks of text to make emails easier to read. This will include a line that you can adjust to clearly separate your content.|
|Spacer||Similar to a divider, this adds white space to your email without a line of separation|
|Social||Social media icons that you can link to so it's easy for contacts to navigate to your Facebook, LinkedIn, Twitter, etc|
|HTML||If you are well versed in HTML, this is a block which allows you to code out your own email. Please Note: The HTML builder may alter the code that you have written out.|
Save and Reuse Custom Content Blocks
Custom content blocks allow you to create and save a section within your email to use again later. This is a great way to save things like an email signature or your company logo.
To save your custom content block:
- Click the Save icon within the toolbar
- Enter a name for your custom content block and click Save
To use a custom content block:
- Click the Custom tab in the toolbar on the left
- Drag the content block you'd like to use into your email:
Use Personalization Tags
After adding text, you can then add a personalization tag to the text. Select from the toolbar to add the tag of your choice. You can read more about personalization tags here.
Personalization tags are a great way to customize your emails. Using the first name tag, for example, is a great way to begin an email.
After adding text, you can then customize it however you'd like. Just highlight the text then utilize the text editor toolbar to customize!
Icon Meanings (From left to right):
- Font Size
- Line spacing
- Text Color Picker
- Text Alignment
- Bulleted/Numbered List toggle
- Personalization Tags
- Section Settings (Move, Duplicate, Delete)
*Sendlane provides fonts that are supported by all email clients! Fonts in the dropdown list will appear in emails just as you see them in the Email Builder.
Change the Background Color
To change the background color of an entire email, select the Gear icon in the left-hand side panel. Under the Body heading, use the Background Color field to alter the color of the email.
To change the background of a certain section, click into the section. Under the Section heading, use the Background Color field to alter the color of the section.
- Start by dragging a section from the Sections tab to the email layout.
- Add the content to the section by dragging Image from the Content tab into the section.
- After adding the content, double-click the content section to add the image from your files, or drag an image into the section from your files.
The image file size must be under 3MB.
- If you place an image and want to change it, you can select the image in the editor, then select Replace to replace the image.
Share Hosted Files
There are many places on the internet that will allow you to upload a file and they will host it for you.
To learn more about sharing files within your emails, click here.
- First, highlight the text you want to create a link from. Once you have the selected text highlighted, a mini text editor will pop up. Click on the Link icon.
2. Next, a text field will appear where you can paste the link you want to mask. You can add a URL, email address, or phone number (e.g. 15559876543) to this field. Type or paste it in and click Submit. The text you highlighted will turn blue, indicating the hyperlink was added correctly:
If you wish to undo a mask, select the text that is linked, then click the link button again. You can then edit or delete the link you have entered.
If you are familiar with HTML design, or have a template you'd like to use, you can utilize our HTML Builder!
- From the Email Design -Template Picker section, click HTML Builder
- Enter your code in the left hand side of the split view, and a preview will be shown on the right
- Once you're done designing, click Save and continue to finish and move on to the next step or click the "..." for more options
The HTML builder may alter the code that you have written out. The builder is designed to ensure your emails will display and deliver properly, so it may disable certain parts of the code. Our builder does not support inline frame, or <iframe>, tags.
We are only able to provide limited support for the HTML Editor. You should only use this option if you are familiar with HTML, or have a developer writing your HTML code.
Using Tags with the HTML Builder
To create a Personalization Tag while building out an Email with the HTML Builder, utilize the code below:
If needed, here is an example of how you would insert this code into the Builder:
- The 4 Step Checklist for Great Email Branding
- How to Create Eye-catching Emails with Sendlane's Email Builder
- Email Marketing Insider Youtube Series: 4 Tips for Writing Emails People Actually Want to Read
Add Sections and Content: Choose a layout from Sections Menu & drag to Email → Choose the Content Type & drag to the section added → Customize the Content Block
Save Content Blocks: Click the Save icon within the toolbar → Enter a name for your Custom Content Block and Save
Reuse Content Blocks: Click Custom tab in toolbar on the left → Drag your choice of Content Block into the Email
Personalization Tags: After adding text, add a Tag of your choice in the toolbar
Customize Text: Use the toolbar to Customize your text
Change Background Color (Entire Email): Select Gear icon in left-hand side panel → Use Background Color field to alter Background Color of the Email
Change Background Color (By Section): Select the Section of your email you desire to change Background Color of → Select Gear icon in left-hand side panel → Click into Section inside the Gear menu → Use Background Color field to change Background Color of the Section you chose
Add Images: Drag a section from the Sections tab to the email layout → Drag Image from the Content tab into that section → Double Click the content section or Drag the image into the section from your files (1MB or Smaller
Share Hosted Files: Learn more about sharing files here
Mask Links: Highlight the text of where you want to place the link → Click on Link icon → Type or Paste link you want to Mask → Click Submit
HTML Builder: From Email Design - Template Picker section, click HTML Builder → Enter code in left-land side of split view → Click Save and Continue or (...) for more options
Tags with HTML Builder: Add "data-tag" attribute to appropriate place in code inside HTML Builder