Unsubscribed Contacts

Keeping a record of unsubscribed contacts is one of the ways we work to protect you as a sender.

Email regulations such as the CAN-SPAM act and GDPR require that all digital senders honor the privacy of personal data and opt-out requests.

In accordance with those regulations, Sendlane is a fully permission-based platform. We require that every person on your list expressly consents to being contacted by you, from the moment they subscribe, to every email opened, all the way to  if they choose to unsubscribe.

Protecting Your Reputation

Deleting unsubscribers permanently removes them from your entire account/audience, even if they are still subscribed to other lists.

In addition, if a contact is deleted completely, there is a possibility they could accidentally be added back onto a list without permission, resulting in spam complaints and possible deliverability/sender reputation issues.

As a result, customer journey data (including opt-out requests) is  essential to keep on file, in case any contact questions if their privacy data was violated at any point.

Our system does not allow users to delete unsubscribed contacts in bulk. If you would like to delete an unsubscribed contact, please take the following steps:

1. Navigate to Audience > Contacts

2. Locate the contact you would like to delete

3. Click on the ellipsis on the right side and select "Delete"

We don't recommend deleting unsubscribed contacts. However, If you choose to delete any, we recommend keeping a record of these contacts outside of your Sendlane account.

For more information on how to export your unsubscribed contacts, please click here.

Please Note
Sendlane is a profile-centric platform, meaning that we charge per contact - regardless of whether they are on multiple lists or just one. For example, if someone is subscribed on 3 lists, and unsubscribed on 1, they are still only charged as one individual contact.

Additional Sendlane Resources


Learn More About List Management → List Hygiene

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