Sending Campaigns While On List Review

Sendlane is a permission-based platform, and our ultimate goal is to help you develop a strong email marketing strategy that allows you to send targeted content to people who actively want to receive it. List Review helps ensure that your content is going where it should.

When you import a List, the Sendlane Compliance team reviews the List to determine the engagement of the included Contacts to confirm that they are actively engaged with your content. This process is called List Review and takes place from 9AM - 5PM PST, Monday through Friday. Your list will be reviewed in the order it was received, generally within 24 hours.

Once our Compliance team approves an imported List, you can send one email to that new set of Contacts. The first email you send will be released slowly to a small segment of your new audience to monitor their engagement.

On the Campaigns page, you'll see a red flag icon that indicates List Review :

As long as the Campaign meets the necessary engagement standards, that specific audience will be fully ready to receive messages from you going forward!

🚨The first 3-5 Campaign sends to a new Audience will be on Manual Approval

Your List Review status will be removed depending on your Campaigns' engagement metrics (open rate and click rate). Contact your Customer Success Manager or reply to the email you receive from our Compliance team for more information.


Why can't I send or schedule Campaigns?

Any pending emails (Draft, Sending, or Stopped) cannot include an audience that is under List Review. 

Why does it look like my Campaign is stuck?

The List Review process may take 24 hours or more to complete, depending on the size of your audience and their level of engagement with your first email.

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