Why Is My Audience Under List Review?

When you import a List, the Sendlane Compliance team reviews the List to determine the engagement of the included Contacts to confirm that they are actively engaged with your content. This process is called List Review.

Sendlane is a permission-based platform, and our ultimate goal is to help you develop a strong email marketing strategy that allows you to send targeted content to people who actively want to receive it. List Review helps ensure that your content is going where it should.

Once our Compliance team approves an imported List, you can send one email to that new set of Contacts. The first email you send will be released slowly to a small segment of your new audience to monitor their engagement.

On the Campaigns page, you'll see a small flag icon that indicates List Review:

As long as the Campaign meets the necessary engagement standards, that specific audience will be fully ready to receive messages from you going forward!

Please Note

Your account will be on Manual Approval for your next 3-5 sends, depending on your overall campaign performance. Only then will the List Review status be removed.

If the audience does not meet our engagement/open rate requirements, the Campaign will not finish sending to the rest of the audience. 


There are a few different scenarios you may run into during List Review. Here's a breakdown of what to look for, as well as what to do!

Messages cannot be scheduled or sent

Any pending emails (in Draft, Sending, or Stopped statuses) cannot include an audience that is under List Review. 

If you're having trouble sending messages within your account, please be sure your new audience is not included as a recipient on those emails. 

Messages appear to be "stuck" 

The List Review process may take 24 hours or more to complete (depending on the size of your audience and their level of engagement with your first email).

If you see the  List Review status on a campaign, everything within your account is working as it should be - it may take just a bit longer than normal for that message to be sent!

Additional Sendlane Resources


During List Review, sending is limited because our Compliance team is verifying the engagement of your newly imported list. Once the review is complete, your audience will be fully ready to receive messages from you and the List Review flag will be removed!

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