How to Integrate Shopify and Sendlane

Shopify is a complete eCommerce platform that enables you to start, grow, and manage an eCommerce business.

By integrating your Shopify store with Sendlane, you can gain insights from your customer's behavior and purchase history, and use those insights to develop targeted email Campaigns and Automation funnels!

🚦 Before Getting Started

Create your Shopify store
Create Lists for Abandoned Cart, Newsletter, Buyers, and Back in Stock
Prepare to sync your Sendlane and Shopify accounts:
- Sendlane will import Contacts with any Shopify activity in the past 90 days. If you have imported Contacts into Shopify in the past 90 days, those contacts will be included even if they have not purchased a product or had any other activity in the past 90 days.
- New leads and existing customer activity will begin syncing automatically. Customer activity will update existing Contact records and create new Contact records for new customers.

1

Navigate to Shopify Integration

Click the integrations icon
Click Shopify
Click Configure

2

Install the Sendlane Shopify App

Click Setup Integration
Click Add app
Select your Shopify store
Click Install App
Scroll to the bottom of the Sendlane login screen
Click Log In

3

Configure Shopify Settings

Log in to Sendlane
Select default Lists for newsletter, buyer, abandoned cart, and back in stock Contacts
Click Finalize Installation

Your Shopify integration is now complete! You may see a Pending status for a few minutes as your Shopify store finishes syncing with your Sendlane account.

⏭ Next Steps

Integrate multiple stores - Head back to the Shopify integration page, click Connect Integration in the top right corner, and follow the steps above!
Install lead collection forms
Collect SMS consent
Set up an abandoned cart Automation

Troubleshooting & Additional Shopify Resources

I don't see my Shopify customers in my Sendlane account!

If you just completed the integration process, check back later. If you visit the Shopify integration page within your Sendlane account and see that the status still shows Initializing, Pending, Syncing, some information or actions may not be available.

Why are Contacts showing as unsubscribed immediately after completing a purchase?

If your Shopify checkout page pre-selects the marketing email opt-in checkbox, Contacts who uncheck the marketing email opt-in box during checkout will be unsubscribed from the List attached to your Shopify integration as soon as checkout is complete.

If you have any other issues connecting your Sendlane and Shopify accounts, our support team is available 24/7. Plus, the Shopify team is just a few clicks away!