How to Set up Back in Stock Notifications for Shopify

Set up back in stock notifications for your Shopify store to send Contacts email when your products are back in stock! It's as easy as creating two Automations and pasting a snippet into your Shopify store's theme.

1

 Create a Subscribed to Back in Stock Automation

This Automation will send an email to Contacts confirming their subscription to back in stock notifications. Create an Automation using the  Subscribed to Back in Stock trigger. Add an email node with a message that confirms Contacts' subscription to notifications.

2

 Create a Product Back in Stock Automation

This Automation will send an email to Contacts when the product they are interested in is back in stock!

Create an Automation and select the  Product Back in Stock trigger from the Shopify tab. In the Units field, enter the number of units that should be in stock before the Automation sends out back in stock notifications.

Add an email node with a message that informs Contacts that the product they want is back in stock! Use the In Stock block to display the product's photo, price, reviews (if Sendlane Reviews is installed), and a link to purchase:

Add a Goal node that checks for purchases, and your finished Automation should look something like this:

3

 Install the Back in Stock Script

The script below will attempt to automatically pull your Shopify store’s styling if you are using a standard Shopify theme. If your button doesn't look like the rest of your store after installation, check out the Style Options section below for a script that provides more granular control of your button's design, and review the Troubleshooting section to see specific suggestions for known design fixes.

<script src="https://sendlane.com/scripts/sendlane-backinstock-widget.lib.js"></script>
<script> 
    SendlaneBackInStock.configure({
    account: {
        token: "PUBLIC_TOKEN",
        platform: "shopify",
    },
    settings: {
        cta_button: {
            text: "Notify me when available",
            product_page_form_element_selector: ".product-form",
        },
        modal: {
            headline: "Get notified when this product is back in stock.",
            email_field_label: "Email",
            button_label: "Notify me when available",
            success_message: "We will notify you when it becomes available",
            disable_phone_field: true,
        }
    }
})
</script>
	

Before logging into Shopify, you'll need to add your Shopify integration token to the script. Copy the script to a text editor, then replace the PUBLIC_TOKEN with the token in your Shopify integration's settings

To install the script:

1. Log in to your Shopify account
2. Click  Online Store
3. Click Themes
4. Click the Three dot menu
5. Click Edit code
6. Search for the theme.liquid file
7. Click into the theme.liquid file
8. Press CMD + F to open the search function
9. Type </body> in the search field
10. Paste the snippet just before the </body> tag

4

 Turn on the Back in Stock Automation

Now that your script is successfully installed, all that's left to do is activate your Automations!

To activate an Automation, go to the Automations page and click the Play icon next to the Automation you want to activate:

Style Options

The following script provides more granular control over the appearance and settings for the back in stock notification form and button appearing on product pages when a product is out of stock. This script can be used in place of the simplified script in step 3.

Replace the PUBLIC_TOKEN in the script below with the token in your Shopify integration's settings

<script src="https://sendlane.com/scripts/sendlane-backinstock-widget.lib.js"></script>
<script>
SendlaneBackInStock.configure({
    account: {
        token: "PUBLIC_TOKEN",
        platform: "shopify",
    },
    settings: {
        cta_button: {
            text: "Notify me when available",
            background_color: "black",
            text_color: "white",
            margin: "0.5rem 0",
            padding: "10px",
            width: "100%",
            product_page_button_class: "btn",
            product_page_form_element_selector: ".product-form",
	    font_family: "Arial"
        },
        modal: {
            headline: "Get notified when this product is back in stock.",
            email_field_label: "Email",
            button_label: "Notify me when available",
            success_message: "We will notify you when it becomes available",
            drop_background_color: "rgba(0,0,0,0.4)",
            background_color: "#fff",
            text_color: "#222",
	    font_family: "Arial",
	    disable_phone_field: true,
            button_text_color: "#ffffff",
            button_background_color: "#006fbb",
            close_button_color: "#ccc",
            error_background_color: "#fcd6d7",
            error_text_color: "#c72e2f",
            success_background_color: "#d3efcd",
            success_text_color: "#1B9500"
        }
    }
})
</script>

Button Settings

• settings.trigger.text - Text displayed on button when an item goes out of stock.
• settings.trigger.background_color - Button background color
• settings.trigger.text_color - The text color of the button
• settings.trigger.margin - Margin around the button (defaults to '0.5rem 0' or 8px)
• settings.trigger.padding - Padding around the button
• settings.trigger.width - Override of the button width (defaults to 100%)
• settings.trigger.product_page_use_button_classes - Enabling this feature will attempt to use existing buttons' width in the product form element on the product page. While enabled, the settings.trigger.product_page_button_class will be ignored.
• settings.trigger.product_page_form_element_selector - Enabling this feature overrides the widget's location for the back in stock notification button on the page (defaults to .product-form)

Subscription Form Settings

• settings.modal.headline - Headline that appears at the top of the form; (defaults to product name)
• settings.modal.email_field_label - Email field label (defaults to 'Email')
• settings.modal.button_label - Text within the submit button (defaults to 'Notify Me')
• settings.modal.success_message - Message that appears when form is submitted (defaults to '"You're in! We'll let you know when it's back"')
• settings.modal.drop_background_color - Drop background color that appears when the form is open (defaults to 'rgba(0,0,0,0.4)')
• settings.modal.background_color - Background color of the form (defaults to white)
• settings.modal.text_color - Text color of the popup form (defaults to black)
• settings.modal.button_text_color - Text color of the button on the popup form (defaults to white)
• settings.modal.button_background_color - Background color of the button on the popup form (defaults to black)
• settings.modal.close_button_color - Color of the "X" button that closes the form (defaults to #ccc)
• settings.modal.error_background_color - Background color of the form's error notification (defaults to pale red)
• settings.modal.error_text_color - Text color of the form's error notification (defaults to red)
• settings.modal.success_background_color - Background color of the form's success notification (defaults to pale green)
• settings.modal.success_text_color - Text color of the form's error notification (defaults to green)

Troubleshooting

The Notify me when available button doesn't match my theme!

If the standard back in stock script cannot match your store's theme, you can fix this by adding the product_page_button_class: "btn", setting to the script with your theme's specific button class. The adjusted standard script will look something like this (note the addition of product_page_button_class: "btn", in settings):

<script src="https://sendlane.com/scripts/sendlane-backinstock-widget.lib.js"></script>
<script> 
    SendlaneBackInStock.configure({
    account: {
        token: "PUBLIC_TOKEN",
        platform: "shopify",
    },
    settings: {
        cta_button: {
            text: "Notify me when available",
            product_page_form_element_selector: ".product-form",
	    product_page_button_class: "btn",
        },
        modal: {
            headline: "Get notified when this product is back in stock.",
            email_field_label: "Email",
            button_label: "Notify me when available",
            success_message: "We will notify you when it becomes available",
            disable_phone_field: true,
        }
    }
})
</script>

btn and button are common generic button classes. If using the script above with the class set to btn doesn't work, try changing btn to button.

If neither btn or button work, you'll need to use Chrome's inspect tool to find the button class your theme is using. If you haven't used the Chrome inspect tool before, check out this video on using the inspect tool to find the correct place to install the star rating widget for Sendlane Reviews. Use the technique shown in the video to highlight and identify the class associated with buttons in your store.

You should see <div> tags related to buttons with a button class specified, like this:

In this specific instance, you'd replace the btn in the modified script above with shopify-payment-button.

Replace the button class in the script with button classes found in your theme until the back in stock notification button matches your theme.

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Additional Resources

• Introducing Sendlane’s Back-in-Stock Notifications
• Learn the ins and outs of marketing automation from experts at eCommerce Academy
• 6 Ways to Improve Your eCommerce Emails