Automation logic and timing

Overview

Using goal, conditional split, or audience split logic and inserting wait times in your automation is a great way to send customers through a highly targeted and personalized path based on their actions and preferences! 

Check out the guides below to learn about each logic and timing control in Sendlane automations.

Automation logic and timing nodes

• Adjust timing with wait nodes: Start a countdown from the time contacts last received a message from you before they receive another to prevent saturating their inboxes
• Determine next action with goals: Move contacts ahead to a different point in the automation once the goal is reached.
• Create logic based paths with conditional splits: Specify the path contacts will take within your automation based on conditions or rules. 
• Split your audience to A/B test two paths: Split your audience into two random segments and send them down separate paths