How to split your automation audience to A/B test two paths

Overview

You can split a specified, random percentage of your automation audience to A/B test two automation paths. Read on to learn how to use the audience split node.

Add an audience split node

Once contacts reach the audience split, they cannot be moved from one path to another. If the split percentage is changed after the automation has been activated, existing contacts will stay on the path they started on.

To create an audience split node:

1. Click the + button
2. Click audience split
3. Use the slider to determine the percentage of the automation's audience to send down Side A and Side B
4. Click Done

To determine a winning path:

1. Click the audience split node
2. Click the trash can icon
3. Select a path to delete
4. Click Delete

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