How to Retarget Shopify Browse Abandoners

Browse abandonment, also known as "product viewed" or "product abandoned," allows you to send messages to Contacts who have viewed specified products on your store's website and left without completing a purchase.

Read on to learn how to set up the perfect browse abandonment Automation for your Shopify store!

🚦 Before Getting Started

Install Beacon general tracking. Your browse abandon Automation will not trigger if Beacon general tracking is not installed.

🙋 How Does the Beacon Pixel Work?

Sendlane’s Beacon tracking pixel collects information about your Contacts' pageview and purchase activity. For the pixel to begin tracking, the viewer must opt into your marketing emails, open an email from you, and click a link in an email from you. The Beacon tracking pixel cannot identify anonymous viewers.

Once tracking begins, please allow up to 24 hours for reporting to populate accurately.

Follow the instructions below to set up a browse abandonment Automation and start winning back revenue from products viewed!


 Add an Abandoned Product Viewed Trigger

Create a new Automation, then click  Add Trigger > ShopifyAbandoned Product Viewed, then configure your trigger options:

  • Store Select the applicable Shopify store
  • Limit Per Subscriber Select a limit for the Automation
    • No Limit The Automation will trigger for all Contacts who meet the trigger criteria
    • Do not trigger when already in Automation The Automation will trigger only for Contacts who meet the trigger criteria and are not already being sent through the Automation
    • Once Per Day The Automation will trigger for all Contacts who meet the criteria one time in a 24 hour period, even if Contacts meet the trigger criteria more than once during the 24 hour period.
    • One Time Only The Automation will trigger one time for Contacts who meet the trigger criteria and will not trigger again, even if Contacts meet the trigger criteria again.
  • Consider Abandoned After Select a length of time the Automation should wait to send an email after the Contact has viewed a product.
  • For Products All products are selected by default. To only include specified products, move products from the Available box to the Selected box.


 Add an Email Node with a Shopify Abandoned Cart Element

Yes, you read that right! The Shopify Abandoned Cart element also pulls abandoned products viewed when used with a browse abandonment Automation trigger.

Contacts will see links to the products they browsed that caused them to trigger the Automation.

Add an email node by clicking the  + button > Send Message > Email

Include a Shopify Abandoned Cart element in your email by dragging the element into the email body (only one abandoned cart block is allowed per email):


 Activate Your Automation

When you're satisfied with your browse abandonment email, activate your Automation by clicking  Active in the top right corner of the Automation builder!

Additional Resources


The abandoned cart block isn't available!

The abandoned cart block may not appear in your elements sidebar for two common reasons:

  1. Your eCommerce integration is not set up correctly. Review your eCommerce store's integration with Sendlane for possible connection issues.
  2. You already added an abandoned cart block to your email. Only one abandoned cart block is allowed per email.
A Contact abandoned a product view and didn't move through the Automation!

The most common reason Contacts who abandon a checkout and do not move through your browse abandonment Automation is that they are browsing anonymously. The Beacon tracking pixel that enables the browse abandon trigger requires non-anonymous browsing in order to trigger the Automation.

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