How to Retarget Shopify Abandoned Cart Customers

Sendlane's deep data integration with Shopify allows you to use automations to send targeted emails directly to those contacts who have abandoned their shopping cart.

With this automation, you can send emails to your prospective customers including the product they were interested in along with a link to quickly and seamlessly complete their purchase. 

Before Getting Started

Prior to creating an abandoned cart automation, you'll need to have your Shopify integration completed.

Creating an Abandoned Cart Automation

  1. Click Automations on the left hand side of your dashboard and choose New Automation
  2. Choose the eCommerce tab within the template options and select Recover abandoned carts
  3. You will notice that the trigger at the beginning of the automation is Customer Abandoned Checkout. Click on the trigger box to configure these details:    
    • Select a Shop: Choose your Shopify store from the dropdown menu
    • Limit Per Subscriber: How often you'd like for this automation to be triggered for a subscriber
    • Consider Abandoned After: How long after the customer has abandoned the shopping cart that you'd like the automation to start (i.e., 1 hour, 3 hours)
  4. Click on the first email within the automation to edit/create the content that you'd like to send to your customer. Click Edit Email at the bottom of the window that opens to the right
  5. Choose a title, subject line, and preheader for your email, select the appropriate sender profile and scroll down to click Edit Email again at the bottom of the window
  6. Within this section of the email builder, you will notice an area that shows Product Name and Price with a placeholder for an image. The information from the product your customer added to their shopping cart will be automatically populated into the email when sent.
  7. Please Note

    This will display up to  4 different products in your abandoned cart email at a time!

  8. Feel free to add or edit your email to your liking (add a company logo, email signature, etc.)
  9. Once you have completed the content for this email, click Save and Continue
  10. Don't forget to set your automation to Active in the upper right hand corner!
  11. To schedule additional follow-up emails, click on the "+" at the bottom of your automation and choose Send Message → Email
  12. Now you can choose to create an email from scratch or duplicate your previous abandoned cart email to make any necessary tweaks!


Cart was abandoned but the automation didn't trigger

If a cart has been abandoned and did not trigger your abandoned cart Automation, it is likely that the customer has not clicked through to provide their contact information or did not agree to receive promotional emails.

Why are Contacts showing as unsubscribed immediately after completing a purchase?

If your Shopify checkout page pre-selects the marketing email opt-in checkbox, Contacts who uncheck the marketing email opt-in box during checkout will be unsubscribed from the List attached to your Shopify integration as soon as checkout is complete.

Additional Resources


Automations → New Automation → eCommerce → Recover Abandoned Carts → Configure trigger settings → Click email → Edit email → Create title, subject, etc. → Edit email → Tweak content → Save and continue → Set automation to Active

Did this answer your question? Thanks for your feedback! There was a problem submitting your feedback. Please try again!