How to Retarget Shopify Abandoned Cart Customers

Recover potentially lost sales with Sendlane's abandoned cart Automation trigger for Shopify! Follow the instructions below to set up an abandoned cart Automation for your Shopify store.

🚦 Before Getting Started

Check out our guide to integrating Shopify and Sendlane to set up your Shopify integration!


 Create a New Automation

Create a new Automation by clicking  Automations > New Automation > Start From Scratch > Enter an Automation Name > OK!


 Add a Shopify Abandoned Cart Trigger

Your Automation will trigger once a customer satisfies the conditions you specify in the Shopify abandoned cart trigger. Add the trigger by clicking Add Trigger > Shopify > Customer Abandoned Cart.

Trigger Options

  • Store Select your Shopify store
  • Limit Per Contact Select an optional limit on the volume of abandoned cart content Contacts receive
  • Consider Abandoned After Select an amount of time to wait after a customer puts a product in their cart

 Add an Email Node

Add an email communication node by clicking the  + button > Send Message > Email > Create New Email, then check out our introduction to Automation email nodes for more information on creating your email!

Want to learn even more about what makes a great, engaging abandoned cart Automation? Check out eCommerce Academy for expert guidance on strategy and content!

🚨 Important Note

You must add the following content blocks to your email:

  1. Shopify Abandoned Cart to display the product abandoned in the Contact's cart
  2. Button which will automatically fill in to link the Contact back to their cart


 Add a Wait Node

We recommend adding a wait node set to 24 hours after all email nodes to prevent your Contacts from receiving emails too frequently.

Add a wait node to your Automation by clicking the  + button > Wait > Select a Duration and optional time of day or day of week > Done.

Your Shopify abandoned cart Automation is now ready to go! Make sure to activate your Automation to start it.


Why is my Automation not triggering for a Contact who abandoned their cart?

Contacts must agree to marketing content and have clicked on a link in an email from your business in the past in order to provide your store with their cookie information.

Why are Contacts showing as unsubscribed immediately after completing a purchase?

If your Shopify checkout page pre-selects the marketing email opt-in checkbox, Contacts who uncheck the marketing email opt-in box during checkout will be unsubscribed from the List attached to your Shopify integration as soon as checkout is complete.

Additional Resources

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