How to Retarget Abandoned Carts with Email and SMS using Automations
Abandoned cart emails and SMS messages see better click-through rates than other types of messages because they are personalized with something that your Contact has already shown active interest in.
Higher click-through rates means higher engagement and revenue, so read on to learn how to build the perfect abandoned cart Automation using email and SMS!
🚦 Before Getting Started
Add an Abandoned Cart Automation Trigger
Start your abandoned cart Automation by adding your eCommerce integration’s Abandoned cart trigger and confirming the following options:
- Store Select your store
- Limit Per Subscriber Select an optional limit on the volume of abandoned cart content Contacts receive
- Consider Abandoned After Select an amount of time to wait after a customer puts a product in their cart
Below is an example of a basic flow for your abandoned cart Automation using email and SMS:
Start with an email node that links your Contacts back to the cart they’ve abandoned. Use the abandoned cart block in the Email Builder to automatically insert a picture of the product your Contact has in their cart, then add a button block to link them back to their cart.
Check out our guide to Automation Email Nodes for more details!
Add a wait node of 24 hours after your first email node and 2 days after your SMS node to give your Contacts time to open the messages, click through, and check out.
Check out our guide to Automation Wait Nodes for more details!
Add an SMS node after your first email to capture your Contacts’ attention in case they missed your first email. Add another Wait node of 2 days after your SMS node to give your Contacts time to check out.
Add a link to your SMS to make it easy for Contacts to check out! You can use a link like http://www.website.com/cart if your store has a universal cart link structure or a link back to your store’s home page.
Check out our guide to SMS Content best practices for more details!
Add a goal node to check for a completed purchase for one week after your Contact abandoned their cart.
Check out our guide to Goals for more details!
Add Abandoned Cart Automation Nodes
In each individual email* and SMS node in your Automation, you can see the number of messages that went out, the node’s click rate, and the node’s total revenue captured.
* Email nodes will also show the node’s open rate.