Automation actions

Overview

An automation action is the action that takes place as a result of triggers in an automation. Once a trigger starts an automation, actions can send messages to Contacts, update Contact Profiles, update automations, or pass information using a webhook.

Check out the guides below to learn about each logic and timing control in Sendlane automations.

Automation actions

• Send email, SMS, or notification message: Send a marketing email, SMS, or email notification

• Update contact property: Add or remove lists and tags from contacts' profiles

• Update automation: End the current automation and, optionally, start a new one

• Webhooks: Pass information to Sendlane