What Are Tags?
Tags are a tool that can be used to identify subscribers within your lists. You can add tags to subscribers manually, or add a tag to a specific link within an email. If your subscriber clicks the tagged link, a Tag will be added to their email.
For example, if you wanted to create a Tag and use it in an email you could call it something like “Those who want to buy my products”. That way, if someone were to click on a link within the email that has the Tag associated with it, then the Tag would be applied to their email address inside of your Sendlane account.
Much like a segment, you can then send emails specifically to users who have been tagged.