How to create and manage tags

Tags are labels that are assigned to contacts based on their unique interests, activity and behavior which creates granular collections of contacts for highly targeted content!

Read on to learn how to create and manage tags.

Create a tag

1. Click the Audience icon

2. Click Tags

3. Click +Tag

4. Enter a name for the Tag

5. Click Confirm

Rename a Tag

1. Click the view icon next to the Tag to be renamed

2. Click the Edit icon 

3. Enter your new Tag name 

4. Click the green Save icon

Delete a Tag

Once tags are deleted, they cannot be recreated. For example, if you delete your shirts tag and later try to create a new shirts tag, you will receive an error and have to use an alternative like shirt.

1. Click the view icon next to the Tag you want to delete 

2. Click Delete Tag 

3. Click Delete

Delete a tag from a contact's profile

To manually delete a tag from a contact:

1. Open the contact's profile

2. Click the x button next to the tag

Identify contacts in a tag

1. Click the audience icon

2. Click the Tags tab

3. Click the Tag you want to search within

4. Click into the search bar and search for a contact

Troubleshooting