How to Retarget Shopify Abandoned Checkout Customers

Recover potentially lost sales with Sendlane's abandoned checkout Automation trigger for Shopify! Follow the instructions below to set up an abandoned checkout Automation for your Shopify store.

🚦 Before Getting Started

Check out our guide to integrating Shopify and Sendlane to set up your Shopify integration!

1

Create a New Automation

To create a new Automation:

Click Automations
Click New Automation
Click Start From Scratch
Enter an Automation Name
Click OK!

2

Add a Shopify Abandoned Checkout Trigger

Your Automation will trigger once a customer satisfies the specified conditions in the Shopify abandoned checkout trigger. To add the trigger:

Click Add Trigger
Click Shopify
Click Abandoned Checkout.

Trigger Options

Store Select your Shopify store
Limit Per Contact Select an optional limit on the volume of abandoned checkout content Contacts receive
Consider Abandoned After Select an amount of time to wait after a customer starts checkout (selecting multiple means the Automation will check for abandoned checkouts at each interval selected)

3

Add a Wait Node

We recommend adding a wait node set to 30 minutes after the checkout is considered abandoned to prevent your Contacts from receiving an abandoned checkout email after making a purchase.

To add a wait node: to your Automation

Click the + button
Click Wait
Set the Duration to 30 minutes
Click Done.

Your Shopify abandoned checkout Automation is now ready to go! Make sure to activate your Automation to start it.

4

Add an Email Node

To add an email node:

Click the + button
Click Send Message
Click Email
Click Create New Email, then check out our introduction to Automation email nodes for more information on creating your email!

Want to learn even more about what makes a great, engaging abandoned checkout Automation? Check out eCommerce Academy for expert guidance on strategy and content!

🚨 Emails must include an abandoned cart block

The Abandoned Cart email block displays the product abandoned in the Contact's cart and a link to the Contact's cart (Contacts will be taken to your website if they click this link on a different device than the device they created the abandoned checkout on). Only one abandoned cart block is allowed per email.

💡 Use the following snippet to add a direct link to Contacts' carts in hyperlinked text and images or custom buttons!

To place a direct link to a Contact's abandoned checkout in hyperlinked text and images or a button, paste the following snippet in the URL field:

{% set data = trigger.getCheckout() %} {{ data.abandoned_checkout_url }}

If Contacts click this link on a device other than the one they built their checkout on, they will be taken to your store's generic cart page.

5

Add Another Wait Node

We recommend adding a wait node set to 24 hours after all email nodes to prevent your Contacts from receiving emails too frequently.

Click the + button
Click Wait
Set the Duration to at least 24 hours
Click Done.

Your Shopify abandoned checkout Automation should look like this:

When you're satisfied with your Automation, make sure to activate all email nodes and the Automation to start sending abandoned checkout messages!

💡 Use Conditional Splits to create nodes for specific products

Conditional Splits allow you to target specific products for specialized content! If you'd like to create specific content for specific products or product groups, create a Conditional Split node as the first action in your Automation and set the conditions for:

Condition: Shopify
Resource: Checkout
Filter: Product or Product Collection, depending on what you want to target
Operator: Select In to specify products or product groups present in the abandoned checkout
Select Items or Groups
Click Done
Create messages under each path:

Yes Path	No Path
Customers who had the selected products or product groups in their abandoned checkout	Customers who DID NOT have the selected products or product groups in their abandoned checkout

Troubleshooting

Why are Contacts showing as unsubscribed immediately after completing a purchase?

If your Shopify checkout page pre-selects the marketing email opt-in checkbox, Contacts who uncheck the marketing email opt-in box during checkout will be unsubscribed from the List attached to your Shopify integration as soon as checkout is complete.

The abandoned cart block isn't available!

The abandoned cart block may not appear in your elements sidebar for two common reasons:

Your eCommerce integration is not set up correctly. Review your eCommerce store's integration with Sendlane for possible connection issues.
You already added an abandoned cart block to your email. Only one abandoned cart block is allowed per email.