Your Sendlane Dashboard is a great way to view all activity in your account all in one place!
This article will explain each area of your dashboard and what the information means, including:
- Audience Growth
- Revenue & Engagement
- From the Sendlane Blog
- Recently Sent Campaigns
- Scheduled Campaigns
With the Audience Growth graph, you can quickly and easily see how many new contacts have been added to your Sendlane account in a given time period.
How to Use the Audience Growth Graph
The default view is Daily, but the dropdown allows you to select Weekly or Monthly as well, and each view allows you to see the last 7 data points.
Plus, you can hover over each individual bar to see the exact number of contacts added.
When you're able to see which time period has the highest influx of new contacts, you can identify and leverage your most effective opt-in strategies (including your top performing pop-ups) to continue growing your list with even more new contacts!
Revenue & Engagement
How to Use the Revenue & Engagement Graph
As with the Audience Growth section, the default view here is Daily, and includes the previous 7 data points, but you can also choose Weekly or Monthly as well.
Hovering over a specific day, week, or month will show the exact stats for that time period:
- Clicks - dark purple bar
- Opens - light purple bar
- Campaign revenue - blue line
- Automation revenue - Green line
When you're able to see which messages have the highest revenue and engagement, you can uncover which strategies work best for your audience and leverage those more effectively to boost your engagement and ROI!
From the Sendlane Blog
The From the Sendlane Blog section includes helpful content on anything and everything email marketing and marketing automation related.
Here you'll see a collection of our most recent blog posts, including Integration Spotlights, New Releases & Updates, Behind The Scenes content, and powerful tips on how to improve your email marketing performance, engagement and ROI!
Be sure to check this area daily to stay up-to-date on the newest training content available to you!
Recently Sent Campaigns
With the Recently Sent Campaigns section, you'll see a "quick look" version of your Campaigns page with the last 5 emails sent from your account.
How to Use the Recently Sent Campaigns Section
Here, you're able to easily see the open rate, click rate, and size of the audience for each campaign.
You can hover to reveal more specific stats on the opens and clicks for each message, or even click to view the full report.
Email delivery times vary for each unique user based on the server that we send to as well as that contacts spam filter.
We usually recommend waiting 24 hours before checking reports for sent campaigns. This also gives for your contacts to open the emails!
Plus, there are also options to quickly create a New Campaign or Duplicate a recent one.
When you have visibility into the performance of your most recent campaigns, you'll be fully in-the-know about how well your one-time sends are working, and either reassess and adjust, or maintain your strategy as needed!
Similar to the Recently Sent Campaigns section, Scheduled Campaigns gives you a quick look at what sends you have scheduled for the next few days.
If you don't have any content scheduled, you'll have the ability to create a New Campaign with just one click!
When you know exactly what campaigns are scheduled, you can be sure your marketing calendar is fully up-to-date!
Additional Sendlane Resources
If you have any other questions about your Dashboard, get in touch with our team of email marketing automation experts right here!