Understanding Campaign & Automation Email Reports
Campaign and Automation emails automatically generate reports showing the email's performance, including what time of day received the most opens and which links got the most clicks. Regularly reviewing email reports can help direct your marketing strategy toward what works!
🚦 Before Getting Started
To give your Contacts enough time to engage with your email, we recommend waiting at least 24 hours after Campaign emails go out and 1-3 days after Automations are activated to review email reports
View Email Reports
Click the Campaigns icon, then the View icon next to any completed Campaign
Click into any email node in an Automation, then click View Report.
Automation email nodes that have sent 0 emails will not show the View Report button.
Available Email Report Data
|Email Report Section
|Email Providers & Devices
- Delivered shows the total number of emails that were delivered to the recipient's inbox and the percentage of deliveries that were successful
- Opens shows the counts and rates of total and unique opens
- Clicks shows the counts and rates of total and unique clicks
- Attributed Revenue shows the amount of revenue attributed to clicks from the email (revenue is attributed to purchases made within five days of a click)
- Deliverability shows the counts and rates of recipients unsubscribing, clicking spam, and bouncing from the email
Revenue shows the total amount of revenue generated from orders attributed to the Campaign, the average amount of revenue per subscriber, how many orders were placed, and how many Contacts completed purchases.
🚨 Revenue is attributed to the Contact's last click in a five day window
If you're coming from an email provider that includes open rates and/or longer attribution windows, it may seem like revenue is down. Sendlane strongly suggests using a third party analytics provider like Google Analytics or Triple Whale to compare your attribution to your actual sales.
Behavior is a Campaign only metric that shows the times of day with the best and worst open rates for the Campaign.
The Automation History section is an Automation specific metric that shows how many times the email has been sent in a given reporting period (change the dropdown for other reporting period options) and the email's click and open rate over time.
TrackingThe tracking section shows:
- Tracking Summary - Clicks on tracking links in the message
- Website Summary - Website views captured by Beacon
Email Providers & Devices
The email providers & devices section breaks down Contact activity by email provider and device type.
Export Email Report Data
Drill down into your email report by exporting activity data for any group of Contacts!
- Sent: Contacts the Campaign was Sent to
- Opened: Contacts who opened the Campaign
- Clicked: Contacts who clicked on at least one link in the Campaign
- Didn't Open: Contacts who did not open the Campaign
- Bounced: Contacts whose email addresses bounced
- Suppression: Contacts whose email addresses were Suppressed
- Unsubscribed: Contacts who unsubscribed from the List via the Campaign
- Spam: Contacts who marked the Campaign as spam
- Events: Contacts who triggered an Event from the Campaign
The following fields are included in every email report export:
- subscriber_id: the Contact's unique identifier
- email: the Contact's email address
- name: the Contact's first and last name
- date: the date the Contact was sent your campaign
- views_count: the count of times the Contact viewed your Campaign
- clicks_count: the count of times the Contact clicked a link in your Campaign
- bounces_count: the count of times the Contact's email addressed bounced
- suppression_count: whether the Contact's email address was Suppressed or not. This field should always be 0 (not Suppressed) or 1 (Suppressed).
Click one of the following tabs to export activity data > Export as CSV > Select any additional fields to export > Export
Why are unique opens higher than the sent number in my Automation report?
Because Automations are constantly sending emails, the Automation report represents the latest snapshot of email data. This can sometimes mean that you see more unique opens than sent emails when Contacts open an older email sent from the Automation.