How to use Beacon events to trigger automations

Last updated: February 28, 2025

Overview

You can use specific Beacon events to trigger automations, such as an event for a view on a specific page to send potential buyers more information about the page's content.

Create an automation trigger using a Beacon event

Using Event Tracking as a trigger when building a browse abandonment or cart abandonment automation can create an extra touchpoint to help contacts complete a purchase. You can send additional messages or even add tags to contacts' profiles to record their interest.

To use a Beacon event as an automation trigger:

  1. Create an automation

  2. Click the + Add Trigger button

  3. Select Event Triggered

  4. Select the event you want to use to trigger the automation

  5. Build the rest of your automation

  6. Activate your automation

Use the activity feed on contact profiles to confirm that Beacon has triggered correctly when testing automations using Beacon events.