How to Integrate Justuno with Sendlane

Last updated: April 17, 2025

Overview

Integrate Justuno with your Sendlane account to target website visitors based on activity and preferences, capture contact data, and provide coupons for your eCommerce store.

Read on to learn how to integrate Justuno and Sendlane

Before getting started

  1.  Create a Promotion in your Justuno account that contains a phone and/or email address field

  2. Connect your eCommerce platform or integrate manually if your platform is not listed

  3.  Request single opt-in and SMS Consent API enablement for your Sendlane account from your customer success manager or Sendlane support

  4.  Create Custom Fields for your promotion in Sendlane

  5.  If you plan to collect phone numbers for SMS marketing, activate a Sendlane SMS plan

Step One: Connect Sendlane to Justuno

To integrate Sendlane and Justuno, you need to generate a Sendlane API token and add it to your Justuno promotion.

To generate an API token and connect your accounts:

  1. Click the Account icon

  2. Click API 

  3. Click Create API Token 

  4. Enter a descriptive Token Name 

  5. Click Create 

  6. Click Copy API Token

  7. Refer to Justuno's guide for instructions on where to enter your API token

API tokens cannot be retrieved again

You must copy the API token at this stage. Once you exit the Access Token Created window, you will not be able to access it again.

API tokens expire one year after creation

API tokens expire one year from the day they are created. Set a reminder to replace your API token one year from the day you created it.

Step Two: Collect phone numbers and SMS consent with Justuno

To collect phone numbers and consent to receive SMS marketing content from leads who fill out your Justuno promotion, just add a Phone field to your promotion!

Justuno promotions being used to collect phone numbers and SMS consent should be two-step forms, with separate compliance language for SMS messaging. See Justuno's SMS compliance blog for more details!

Step Three: Test your Justuno promotion

Once you’ve created your first Promotion and inserted the Justuno embed code on your website, follow Justuno’s guide to testing your Promotion. This process will verify that your embed code works correctly and that your form collects lead information.

When you see the test lead you submitted on your website in your Justuno account, head to your Sendlane Audience page > Lists tab to verify that your test lead was passed over to Sendlane.

As soon as you see your test lead in Sendlane, you’re all set! Check out Justuno’s Advanced guides to get the most out of Justuno’s segmentation and targeting abilities for future promotions and the Sendlane Marketing Journal's guide to optimizing conversion with Justuno and Sendlane, then read on to connect your Sendlane account to Justuno!