How to Integrate Facebook and Sendlane

Facebook Custom Audiences is a tool that allows you to create and save audiences to reach the people who matter to your business.

Integrating Facebook Custom Audiences and Sendlane enables you to implement automated, strategic targeting in your Facebook advertisements.

In this article, we will cover:

Before Getting Started

You will need a Facebook ad account connected to Facebook Business Manager prior to integrating with Sendlane.

Connecting Facebook and Sendlane

  1. From your Sendlane account, navigate to Integrations and select Facebook Custom Audiences
  2. Click the pink Configure button on the bottom right side of the prompt
  3. Select New Facebook Integration at the bottom of the page, followed by Continue with Facebook after the prompt
  4. You will be redirected to Facebook and asked to login to your account
  5. After logging in, click Continue as *your name*
  6. Click OK
  7. You will be redirected to your Sendlane account. If you have not yet created your Facebook Business Manager you will be prompted to do so. If you do not have an Ad Account within your Business Manager, you will be prompted to do so.

  8. If the Integration connects successfully, it will appear in your Integration page with all your information 

    Click Create Custom Audience

  9. Enter your preferred audience name and click Create Audience
  10. If you have not agreed to the terms, click the link that appears
  11. You will be redirected to Business Manager. Click Accept, and you will be redirected back to Sendlane, where you will see your new Custom Audiences connection!

Your integration is now complete!

Next Steps

Once you've integrated Sendlane and Facebook together, you can now add automations to streamline the targeting of your Facebook advertisements!

Click through to learn more about how to add or remove contacts from your Facebook Custom Audience.

Additional Resources

Facebook Custom Audiences is a feature native to Facebook Business.

If you have any specific questions about Facebook Custom Audiences, please visit the Facebook Ads Help Center

If you need help with completing your Facebook integration, our support team is available 24/7.

Shopify Resources

Additional Sendlane Resources


Login to Sendlane →  Integrations → Facebook Custom Audiences →  Configure →  New Facebook IntegrationContinue with Facebook →  Continue as (your name) → OK → Create Custom Audience → Create Audience → Agree to terms 

Export Contacts to your Custom Audience: Login to Sendlane → Audience → Lists → Select List → Push to Facebook → Select Custom Audience

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