How to Integrate Facebook Custom Audiences and Sendlane

Facebook Custom Audiences allows you to create Audiences to reach people familiar with your business using data from Facebook and Instagram.

🚦 Before Getting Started

  1. Create a Facebook account
  2. Create a Facebook Business Manager account
  3. To use Instagram data as well as Facebook data, add an Instagram account to your Facebook page

 Integrate Facebook and Sendlane

  1. Click the Integrations icon
  2. Click Facebook Custom Audiences
  3. Click Configure
  4. Click Setup Integration
  5. Click Continue with Facebook

Log in to Facebook and confirm permission to integrate with Sendlane to complete the integration process!

When the integration is successfully installed you'll see your Facebook integration page populated with your Facebook Business Page information.


 Create Custom Audience

  1. Click Create Custom Audience
  2. Enter a name for your custom audience
  3. Click Create Audience
  4. A pop-up will appear asking you to agree to terms of service. Click the link in the pop-up to be redirected to Facebook Business Manager.
  5. In Facebook Business Manager, click Accept. You will be redirected back to Sendlane.

When you are redirected to Sendlane, you should see your new custom audience! Your Facebook Custom Audiences integration is now complete.

Next Steps

Once you've integrated Sendlane and Facebook together, you can:

Click through to learn more about how to add or remove contacts from your Facebook Custom Audience.

Additional Resources

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