How to add or remove contacts from Facebook custom audiences

Overview

A Custom Audience is an ad targeting option Facebook provides to find your existing audience members among Facebook users.

In this guide

• Add contacts to Facebook from a list
• Add contacts to Facebook from a tag or segment
• Add or remove contacts from a Facebook Custom Audience with an automation

Add contacts to a Facebook Custom Audience from a list

Contacts can be sent to Facebook Custom Audiences from specified lists. The list is sent to Facebook every night at midnight EST.

To send contacts from a segment, list, or tag to a Facebook Custom Audience:

1. Click the Audience icon
2. Click the Lists tab
3. Click a list
4. Click the Facebook Custom Audience icon
5. Select your business from the Business dropdown
6. Enter a name for your Facebook Custom Audience
7. Click Create Audience

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Add contacts to a Facebook Custom Audience from a tag or segment

Contacts can be sent to Facebook Custom Audiences from specified tags or segments. Contacts with the specified tag or on the specified segment are sent to Facebook every night at midnight EST.

To send contacts from a tag or segment to a Facebook Custom Audience:

1. Click the Account icon
2. Click Integrations
3. Click Add Sync
4. Select a Facebook Audience to sync contacts to
5. Select a segment or tag
6. Click Create Audience

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Add or remove contacts from a Facebook Custom Audience with an automation

You can use any Automation trigger to add or remove Contacts from a Facebook Custom Audience. Some popular examples include adding Contacts to a Facebook Custom Audience when they are subscribed to a specified List, has a specified Tag added to their profile, or clicks a specified link from an email or SMS Campaign.

To use Automations to add or remove Contacts from a Facebook Custom Audience:

1. Choose a trigger
2. Click the + icon to add a node
3. Select the Facebook tab
4. Select an action
5. Select a Facebook Custom Audience to add Contacts to
6. Click Done

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Troubleshooting

Why are contacts from Facebook not being added to my synced list, tag, or segment?

The Facebook Custom Audiences integration does not pull contacts from Facebook into Sendlane; it only pushes contacts from Sendlane to Facebook Custom Audiences.