How to create and link to calendar events in email and SMS

Last updated: March 12, 2025

Overview

You can add links to calendar events in SMS messages and emails, allowing contacts to add your events to their calendar.

Read on to learn how to create calendar event links and add them to emails and SMS messages.

Create a link to a calendar event

Once you've created the event you want to share on your calendar, you'll need to access the event's URL or file to share it. Use the instructions linked below for your preferred calendar app to learn how to find the URL or file:

Google Calendar provides a URL for events, while Apple, Outlook, and many other calendar apps provide .ICS files. If your preferred calendar provides an .ICS file instead of a URL for the event, you will need to host the .ICS file on your website or in your preferred file sharing service so you can access a link to the file to insert in your email or SMS message.

Ensure the calendar you create events on to share with customers is set to public and contains the following information:

  • A descriptive event name

  • A specified time if the event is not considered all day

  • A link to the virtual meeting or the address of a physical meeting

  • An informative description containing all other information contacts need about the event

Add a calendar event link to an email

You can link to a calendar event in an email with a text hyperlink, button, or linked image.

To link to a calendar event with a text hyperlink:

  1. Drag a text element into your email

  2. Enter the text you want to hyperlink

  3. Highlight your text

  4. Click the link icon

  5. In the Link field, paste your event or .ICS file's URL

  6. Optionally, select a tag to add to the contact profiles of contacts who click the link

To link to a calendar event with a button:

  1. Drag a button element into your email

  2. In the Link field, paste your event or .ICS file's URL

  3. Optionally, select a tag to add to the contact profiles of contacts who click the link

To link to a calendar event with an image:

  1. Drag an image element into your email

  2. In the Link field, paste your event or .ICS file's URL

  3. Optionally, select a tag to add to the contact profiles of contacts who click the link

Add a calendar event link to an SMS message

To link to a calendar event in an SMS message:

  1. Click the link icon

  2. In the Link field, paste your event or .ICS file's URL

  3. Optionally, select a tag to add to the contact profiles of contacts who click the link

  4. Click Create