How to insert videos into emails
Last updated: March 12, 2025
Overview
Sendlane's visual email builder makes inserting clickable thumbnails from any YouTube or Vimeo video into a campaign or automation email as simple as pasting a link.
Read on to learn how to insert videos into emails
Before getting started
Make sure your video is published and publicly viewable. Videos in draft or with restricted sharing settings may not embed.
Video comments can affect deliverability
When inbox providers scan your email for potentially dangerous links, they also scan comments on videos linked in the email.
Consider turning off comments for any video you want to link to in an email to avoid spam comments on a video causing deliverability problems for your email.
Insert a video into an email
To insert a video into your email:
Add a media element to your email
Paste a link to a YouTube or Vimeo video
Video embed settings
Tag
Select or create a Tag to assign to Contacts who click the video thumbnail
Alt Text
The media element will automatically pull the video's title and insert it as the thumbnail's alt text, but you can enter whatever makes the most sense for your audience
Vertical Spacing
Adjust vertical spacing up to create more space between the media element and the surrounding elements
Play Button Appearance
Select a color and button style for the button that appears over your video's thumbnail