How to set up a price drop automation for Shopify

Overview

Set up a price drop automation to let contacts know when products they've viewed, added to their cart, or abandoned in checkout have been reduced in price.

In this guide

• Price drop trigger
• Price drop email block
• Price drop templating syntax

Price drop trigger settings

See important details about the price drop trigger in Understanding Shopify automation triggers.

The price drop trigger is only available for Sendlane accounts using Shopify as their eCommerce integration. To create an automation with a price drop trigger:

1. Click the Automations icon
2. Click New Automation
3. Click Start From Scratch
4. Click + Add trigger
5. Click the Shopify tab
6. Click Product Price Drop
7. Configure your Product Price Drop settings
8. Click the + button to add a new node
9. Click Send Message
10. Click Email
11. Set up your automation email
12. Include a price drop block

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Price drop email block

Email nodes in automations with Product Price Drop triggers can access the Price Drop email block, which dynamically displays information about the product that was reduced in price. One price drop block is allowed per email.

With the price drop email block, you can:

• Include or not include and rearrange the block's product name, stars & reviews, percentage off & price*, and old price elements
• Change the CTA button's text and position
• Individually style each element

*The price drop product block will always display the percentage off between the last viewed price and the new lowered price, even if the product's price was lowered by a dollar amount in Shopify.

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Price drop templating syntax

Use templating syntax to reference information about a product's price drop without using the pre-built email block.

The following properties are available for price drop automations and do not require an assignment tag:

*This tag will render the price at the last view, regardless of future engagement with the product.

You can recreate the price drop product block with the following simple template:

{% set product = trigger.getProduct() %}
{{product.title}}
Old price: {{trigger.getPriceDropViewedPrice}}
New price: {{trigger.getPriceDropViewedPrice}}
Percentage off: {{trigger.getPriceDropPercentageOff}}
Amount off: {{trigger.getPriceDropAmountDifference}}

For more information on customizing your pricing syntax-based product price drop block, see Introduction to Shopify templating syntax.

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