Understanding Shopify tags versus Sendlane tags

Overview

Multiple places across the Sendlane app allow you to use data from Shopify customer tags, which are not the same as Sendlane's contact tags. Read on to learn about the differences between Shopify and Sendlane tags and what you can do with each type!

In this guide


Shopify tags in Sendlane

Whenever you see a reference to Shopify tags in Sendlane, we are referring to Shopify customer tags. These are tags applied to customers' profiles in your Shopify store.

Shopify tags in automation triggers

You can trigger an automation to start when a customer has a specified Shopify customer tag applied to their profile in your Shopify store with the Shopify Customer Tag Applied trigger.

This trigger cannot be used to start automations when Sendlane tags are applied to contact profiles in Sendlane. To use a Sendlane tag to trigger an automation, use the Tag Added or Tag Removed standard automation triggers.

Shopify tags in conditional splits

You can create a conditional split to send contacts down one of two paths in an automation based on whether or not their profile in your Shopify store has or doesn't have a specified tag.  When you select Shopify as your condition and Customer as your resource, the Tag option refers to Shopify customer tags:

Shopify tags in segments

You can create segments of Sendlane contacts based on whether or not the contact's profile in your Shopify store has or doesn't have a specified Shopify tag. When you select Shopify as your condition and Customer as your resource, the Tag option refers to Shopify customer tags:

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