GDPR and Sendlane

The General Data Protection Regulation or “GDPR” is a data privacy regulation that protects the citizens of the European Union (EU). 

This regulation outlines new procedures for how you collect, store, and use personal data. It also gives your contacts the right to access, protect, and modify the data that was collected about them!

You can learn more about the GDPR and its specifics by visiting their website right here.


How Sendlane is in Compliance

  1. If you’re in any of the countries in the European Union and visit the Sendlane website, you’ll notice a little bar that pops up that asks you to consent and agree that we’ll be dropping cookies for our tracking and marketing efforts.
  2. You have the ability to manage and delete your data, as you need.
  3. We’ve updated our Privacy Policy and Terms of Service to reflect the necessary actions required by GDPR. This means we’ve laid out a clear explanation, along with internal data processes, and product capabilities to adjust accordingly.

You can learn more about GDPR and Sendlane, and how to make sure your email marketing is compliant right here on the Sendlane blog!


TL;DR

GDPR = General Data Protection Regulation

It requires businesses to get consent after sharing what they plan to do with your visitor’s, customer’s, or lead’s data if they reside in any European Union country.

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