How to create and manage sender profiles

Overview

Sender Profiles contain the business, sender name, from email address, reply-to email address, and physical address. This information is displayed in every email you send with Sendlane.

Create multiple Sender Profiles to best align with your email marketing and segmentation strategy!

Sender profile page

The sender profile page displays the following information about each of your sending domains:

• ID - The identifier of your sender profile; this may be useful when troubleshooting with Sendlane support

• Name - The name you entered for your sender profile

• Status - The status of the domain associated with your sending domain:

  • Authenticated - Your sender profile is using a verified sending domain

  • Unverified - You selected an unverified domain when creating the sender profile

  • Lost Authentication - The verified domain you selected when creating the sender profile has lost its verification; follow the steps in the troubleshooting section of 📄 How to verify a sending domainto re-verify your sending domain.

• From - The from email address you entered when creating your sender profile

• Reply To - The reply-to email address you entered when creating your sender profile; a green highlight means your reply-to email address has been successfully verified, a yellow highlight means your reply-to email address has not been successfully verified

Create an authenticated sender profile

To create an authenticated sender profile:

1. Click the Audience icon

2. Click Sender Profile

3. Click + Sender Profile

4. Fill out each field, making sure to use a custom domain email address in the From Email and Reply to fields, and your business’ address in the Address section

   1. Sender Name – Enter the name that will show as the Sender when Contacts receive your content. Use a name that your audience will recognize to build brand recognition and trust!

   2. Company name – Enter the company name that will appear in your email footer.

   3. Domain - Select the Verified radio button

   4. From Email

      1. Enter an email address prefix (hello in hello@example.com)

      2. From the dropdown, select a verified sending domain

   5. Reply To Email – Enter the prefix (for example, hello in hello@sendlane.com) in the field next to your domain. Reply-to email addresses must be functional and able to receive email, they must be entered in all lowercase, and they must use your business' primary domain. Reply-to emails cannot contain a subdomain (for example, hello@sendlane.com will be accepted but hello@mail.sendlane.com will not).

   6. Click Send Code to send a verification code to the reply-to email address you entered

   7. Check the reply-to email address' inbox for the verification code and enter the code in the 6 Digit Code field (if you don't receive the code, check your spam and junk folders or click resend it here to resend). If you exit out of the sender profile builder before entering your verification code, open your sender profile and click Edit to enter your code.

   8. Click Verify

   9. Address – The CAN-SPAM Act requires a valid physical postal address or P.O. Box to be displayed in all marketing emails.

5. Click Save

Manage sender profiles

Edit a sender profile

1. Click the Audience icon

2. Click the Sender Profile tab

3. Click the gray arrow next to the Sender Profile you want to edit

4. Click the Edit icon

5. Make changes to your Sender Profile

6. Click Save

Change a list's sender profile

1. Click the Audience icon

2. Click the Lists tab

3. Click the gray arrow next to the List you want to change the Sender Profile for

4. In the Sender Profile section, click Edit

5. Select a new Sender Profile from the dropdown

6. Click Save

Delete a sender profile

1. Click the Audience icon

2. Click the Sender Profile tab

3. Click the gray arrow next to the Sender Profile you want to delete

4. Click Delete

5. Click Delete Sender Profile

Create a sender profile for a new list

When you create a new list, you'll have the option to select an existing sender profile to associate with the list or to create a new sender profile that will be associated with the list.

To create a sender profile for a new list:

1. Click the Audience icon

2. Click the Lists tab

3. Click + List

4. Click Manage Sender Profile

5. Fill out the fields in the New Sender Profile window (see step 5 in Create an Authenticated Sender Profile above for information on each field)

6. Click Add Sender

7. Click the Account icon

8. Click Sending Domains

9. Click the link icon next to your authenticated domain

10. Under Sender Type, select Existing

11. Select the sender profile you just created to associate the Sender Profile with your authenticated sending domain

12. Click Confirm

Troubleshooting

Why isn't my 'From Email' being accepted?

Ensure you are using a valid custom domain email address and that there are no typos or spaces in the email address field.

Why was my email sent using the wrong sender profile?

Review the campaign or automation email's assigned sender profile. If the correct sender profile is selected, please reach out to our support team.

Why didn't I receive the reply-to email address verification code?

Ensure you did not include a period, space, uppercase letter, or any other characters in the reply-to field.
Check your spam and junk folders for the verification email, or send the verification code again by clicking resend it here in the Sender Profile window.

Why does my sender profile say Unauthenticated even though I previously authenticated it?

If the verified sending domain associated with your sender profile loses verification, your sender profile will be marked as unauthenticated. Follow the steps in the troubleshooting section of 📄 How to verify a sending domain to re-verify your sending domain.