Understanding decreased revenue in reports
Last updated: March 31, 2025
Overview
It's certainly disconcerting when revenue is lower than expected in reports, but we're here to help with steps you can take to investigate.
Read on to learn why revenue might appear to be down.
What to check when revenue is down in campaigns
Audience size
Sometimes the audience for a campaign might have been configured incorrectly before it was sent out. If the audience used to send the campaign was smaller than intended, fewer people were able to receive the campaign, leading to reduced revenue.
Check the audience the campaign was sent to and make sure it's the one you intended to use. You can review your campaign's audience in the Campaign Settings section of the campaign report.
Send time
The campaign may have gone out at a time that was inconvenient for a large portion of the audience. Check that the campaign's send time was correct in the Campaign Settings section of the campaign report.
Content and links
Check your email or SMS message for potential content issues like broken links. If your SMS tracking link wasn't configured correctly, it will not contribute attribution data to your campaign's report.
Store integration connection
In rare instances, your eCommerce integration may have been disconnected. Check the status of your eCommerce integration:
Go to the integration in Sendlane
Check the integration's status
If the status or sync status is Pending or Syncing, click the re-sync icon
What to check when revenue is down in automations
Automation and node activation
Your automation and each individual node must be active for contacts to experience them. Ensure your automation itself and each node inside it is set to active.
Content and links
Check your email or SMS message for potential content issues like broken links. If your SMS tracking link wasn't configured correctly, it will not contribute attribution data to your automation's report.
Store integration connection
In rare instances, your eCommerce integration may have been disconnected. Check the status of your eCommerce integration:
Go to the integration in Sendlane
Check the integration's status
If the status or sync status is Pending or Syncing, click the re-sync icon