How to use Google Tag Manager with Beacon

Last updated: March 11, 2025

Overview

Google Analytics and Google Tag Manager can be used for deeper insight and validation of customer activity metrics.

We highly recommend all Sendlane users use third party data analytics tools in addition to Sendlane's reporting.

Read on to learn how to use Google Tag Manager with Beacon.

Create a Google Tag Manager trigger for Beacon

You can create Google Tag Manager triggers for Beacon general tracking or for specific Beacon events.

To create a new trigger:

  1. Log into Google Tag Manager

  2. Select Triggers > New

  3. Click Configuration 

  4. Select Custom Event Trigger

  5. Enter a name for your trigger

  6. Paste your Beacon event code

Refer to Google's Tag Manager documentation for further information.