How to integrate Loop Subscriptions and Sendlane

Last updated: March 11, 2025

Overview

Loop Subscriptions, also known as Loop, is a subscription management platform for Shopify merchants. Sendlane users with Shopify stores can manage subscription billing in Loop and keep customers up to date on their subscriptions using Sendlane's Automations. Read on to learn how to integrate your Loop and Sendlane accounts!

Before getting started

Sign up for a Loop Subscriptions account here

Step One: Create a Custom Integration for Loop Subscriptions

Loop Subscriptions connects to Sendlane via the Sendlane custom integration. To create a custom integration for Loop:

  1. Click on the Integrations page

  2. Click the Sendlane Custom Integration

  3. Click Configure

  4. Click Create New Custom Integration

  5. Enter Loop as your Store Name

  6. Enter https://loopwork.storename.co as your Store URL

  7. Replace storename with the name of your store in the Store URL field

  8. Select a default List

  9. Select a customer address type

  10. Click Continue

Step Two: Add the Integration Token to Loop

The custom integration token connects your Loop and Sendlane accounts. To add the custom integration token to Loop:

  1. Click the Settings icon next to the Loop custom integration

  2. Click the copy icon next to the token

  3. Navigate to the Sendlane integration in your Loop account

  4. Click the Set up instructions tab

  5. Paste the integration token in the Token field

  6. Click Connect

Step Three: Create Custom Events for Loop

Events inside the custom integration will be used as Automation triggers to send Contacts information about their subscriptions. To create events for the Loop integration:

  1. Navigate to the Custom integration page

  2. Click the events icon next to the Loop integration

  3. Click Create Event

  4. In the event name field, copy and paste an event name exactly as it appears in the first column of the table below

  5. Click Create

  6. Repeat steps 3-5 for each event

Event

Description

loop_subscription_created

New subscription is created

loop_subscription_paused

Subscription is paused

loop_subscription_resumed

Subscription is resumed

loop_subscription_cancelled

Subscription is cancelled

loop_subscription_reactivated

Subscription is reactivated

loop_subscription_expired

Subscription is expired

loop_order_upcoming

Upcoming recurring order reminder

loop_order_skipped

Order skipped

loop_order_out_of_stock

Order delayed/skipped out of stock

loop_order_processed

Order processed successfully

loop_order_partially_processed

Order partially processed

loop_payment_attempt_failed_with_retries_left

Payment failed with retries left

loop_payment_attempt_failed_last_retry_left

Payment failed with only 1 retry left

loop_payment_attempt_failed

Payment failed with no retries left

loop_payment_method_expiring_soon

Payment method expiring

loop_flow_completed

Loop flow executed successfully

loop_customer_activation

Customer created subscription but have not created the customer account yet

Step Four: Add a Sendlane API Token to Loop

An API token provides Loop access to Sendlane's v2 API. To create a Sendlane API token and apply it to your Loop account:

  1. Click the Account icon

  2. Click API

  3. Under Sendlane API V2, click + API Token

  4. Enter Loop as your token name

  5. Click Create

  6. Click Copy API Token*

  7. Navigate to the Sendlane integration in your Loop account

  8. Click the Set up instructions tab

  9. Paste the API V2 token in the API V2 keyfield

  10. Click Connect

*The API token must be copied at this stage and cannot be retrieved later. If you close the API token window without copying the API token, delete the API token and create a new one.