How to Integrate WooCommerce and Sendlane

WooCommerce is an eCommerce plugin for WordPress. 

Integrating Sendlane and WooCommerce allows you to automatically sync customers to Sendlane so you can stay in touch via targeted email campaigns and automation funnels! 

Before Getting Started

Complete these steps before starting the WooCommerce/Sendlane integration process:

  • Create a WooCommerce account for your eCommerce store
  • Create a List for your WooCommerce abandoned cart customers

In This Guide

Connecting WooCommerce and Sendlane

  1. From your WordPress website, click into Settings and find the Permalink section
  2. Update both the Common Settings and Product Permalink from Default to Custom 
  3. Make sure Custom Structure isn't blank (the choice isn't important, this field just can't be blank) 
  4. Update Custom Base to product/
  5. Click Save Changes
  6. Next, navigate to the Admin section, and locate WooCommerce
  7. Click on Settings under WooCommerce
  8. Once in the settings, Click on Advanced 

  9. Locate the and click REST API

  10. Click on Add Key 

  11. From here, you will enter the name of the key. Select yourself as the user if it is not already there for you, followed by Read/Write for the Permissions

    Please Note

    Permissions will need to be Read/Write in order for the integration to work properly

  12. The next page you will see will include your Consumer Key and Consumer Secret. Do Not leave this page 

    Please Note

    Once you leave this page, you cannot retrieve these keys again. If you do leave this page before adding the keys to Sendlane, you will need to create a new API Key by repeating steps 1-5.

  13. In a different window, login to Sendlane

  14. Navigate to the Integrations tab, locate WooCommerce, and click on configure.

  15. In the top right, click on Connect Integration

  16. Begin filling out the information that the pop-up asks for. 

    Please Note

    The store URL needs to include the "https://" in order for the integration to work properly.

  17. Return to your Woocommerce admin page to retrieve the Consumer Key (this is your REST API Key) and your Consumer Secret (this is your REST API Secret). 

  18. Select a default list. This is the list your existing contacts will be added to, and where new contacts will be added after completing a purchase in your store. 

  19. Click Continue 

  20. You'll see the integration status as Initializing first, then Syncing as the data starts to transfer - please give the system just a bit of time to process here, then once the status updates to Installed you're all set!

Your integration is now complete! You can now develop targeted Campaigns and Automations for your WooCommerce audience!

WooCommerce customer data from the last 90 days will now be available in Sendlane, and any new leads or customers will automatically be synced over as well, enabling you to develop targeted Campaigns and Automations for your WooCommerce audience!

Installing the WooCommerce Plugin for Sendlane Abandoned Cart Automations

Complete these steps to be able to retarget your abandoned cart customers using an Automation!

  1. Download the WooCommerce plugin for Sendlane and install the .ZIP file on your WordPress site (saving the plugin as any other file type will prevent you from uploading the plugin to your Wordpress site)
  2. Verify that you have Version 2.0 installed on your WordPress plugins page
  3. Click on the WooCommerce page in your left-hand sidebar → Settings → Integration tab
  4. Enter your Sendlane subdomain and click Save Changes

Next Steps

Now that you've fully integrated WooCommerce and Sendlane, we recommend setting up an automation to retarget anyone who exits your WooCommerce store before completing their purchase!

Click here to set up an abandoned cart automation that sends automated emails directly to contacts who abandon their shopping cart.


If you have any other issues connecting your Sendlane and WooCommerce accounts, our support team is available 24/7. Plus, the WooCommerce team is just a few clicks away!

Additional WooCommerce Resources

Sign up for WooCommerce | WooCommerce Blog | WooCommerce Features

Additional Sendlane Resources

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