How to Integrate WooCommerce and Sendlane

Overview

WooCommerce is an eCommerce plugin for WordPress.

Integrating Sendlane and WooCommerce allows you to automatically sync customers to Sendlane so you can stay in touch via targeted email campaigns and automation funnels!

In This Guide

Connecting WooCommerce and Sendlane
Installing the WooCommerce Plugin for Sendlane Abandoned Cart Automations

Next Steps

Troubleshooting

Additional WooCommerce Resources

Additional Sendlane Resources

🚦 Before Getting Started

Complete these steps before starting the WooCommerce/Sendlane integration process:

Create a WooCommerce account for your eCommerce store
Create a List for your WooCommerce abandoned cart customers

🚨 Some custom fields do not sync with Sendlane

Custom fields that contain _playback_ or are any format other than simple string, numeric, or null, will not sync with Sendlane.

Connecting WooCommerce and Sendlane

From your WordPress website, click into Settings and find the Permalink section
Update both the Common Settings and Product Permalink from Default to Custom
Enter /%category%/ (or another tag of your choice) for Custom Structure
Update Custom Base to product/
Click Save Changes
In the sidebar, click WooCommerce
Click on the Settings tab under WooCommerce
Once in the settings page, click the Advanced tab
Click REST API
Click Add Key
Enter a name for the key in the description field
Select yourself as the user if it is not already set
Select Read/Write for the Permissions.
The next page you will see will include your Consumer Key and Consumer Secret. Do Not leave this page

Once you leave this page you cannot retrieve these keys again. If you leave this page before adding the keys to Sendlane, you will need to start over.
In a different window or tab, login to Sendlane.
Navigate to the Integrations tab, locate WooCommerce, and click on configure.
In the top right, click on Connect Integration.
Fill in your Woocommerce store information, making sure to include https:// for the URL
Return to your Woocommerce admin page to retrieve the Consumer Key (this is your REST API Key) and your Consumer Secret (this is your REST API Secret).
Select a default list. This is the list your existing contacts will be added to, and where new contacts will be added after completing a purchase in your store.
Click Continue
You'll see the integration status as Initializing first, then Syncing as the data starts to transfer - please give the system just a bit of time to process here, then once the status updates to Installed you're all set!

Your integration is now complete! You can now develop targeted Campaigns and Automations for your WooCommerce audience!

WooCommerce customer data from the last 90 days will now be available in Sendlane, and any new leads or customers will automatically be synced over as well, enabling you to develop targeted Campaigns and Automations for your WooCommerce audience!

Installing the WooCommerce Plugin for Sendlane Abandoned Cart Automations

Complete these steps to be able to retarget your abandoned cart customers using an Automation!

Download the WooCommerce plugin for Sendlane and install the .ZIP file on your WordPress site (saving the plugin as any other file type will prevent you from uploading the plugin to your Wordpress site)
Verify that you have Version 2.0 installed on your WordPress plugins page
Click on the WooCommerce page in your left-hand sidebar → Settings → Integration tab
Enter your Sendlane subdomain and click Save Changes

Next Steps

Now that you've fully integrated WooCommerce and Sendlane, we recommend setting up an automation to retarget anyone who exits your WooCommerce store before completing their purchase!

Click here to set up an abandoned cart automation that sends automated emails directly to contacts who abandon their shopping cart.

Troubleshooting

If you have any other issues connecting your Sendlane and WooCommerce accounts, our support team is available 24/7. Plus, the WooCommerce team is just a few clicks away!

Additional WooCommerce Resources

Connect with the WooCommerce team
Visit the WooCommerce Help Docs

Additional Sendlane Resources

Check out our guide to maximizing the value of integrating WooCommerce and Sendlane
Introducing Deep-Date for WooCommerce!