Collect SMS Consent with Custom Opt-In Keywords

Opt-in keywords allow Contacts to subscribe to your brand’s SMS marketing messages by texting a keyword to your toll-free number. Create as many opt-in keywords as you need for specialized content!

Use a short word as your keyword to increase opt-in rates! Keywords can be used as surveys or quizzes to collect information on Contacts' preferences:

The following words cannot be used as custom keywords:

JOIN	JOINSMS	JOINMMS
JOIN2x	STOP	HELP
UNSTOP	SUBSCRIBE	OPTIN
YES	Y	STOP

Create a Keyword

To create a new keyword, click the Settings icon > SMS > + Keyword > Choose a List that is used as a trigger in an Automation containing SMS.

Legal Language for Opt-In Keywords

This section is for informational purposes only and is not intended to provide legal advice. Contact your attorney to obtain advice with respect to any particular question.

As soon as your opt-in keyword is saved and associated with a List used in an Automation, it is ready to start collecting SMS marketing consent opt-ins. Before adding your opt-in keyword to emails, social media, or print assets, make sure you have consent language ready to go.

To prevent potential fines and service interruptions, include legal consent language wherever you advertise your SMS program with Opt-in Keywords. Both web-based and print materials advertising your SMS program must contain legal consent language.

Here is an example of an email that provides the proper legal language while advertising the opt-in keyword:

Printed or Static Images

Use the following legal copy for printed materials and static images. Replace the bolded variables with your business' information.

By signing up via text, you agree to receive recurring automated promotional and personalized marketing messages (e.g. cart reminders) from [Business Name] at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms & Privacy at [Terms of Service URL] and [Privacy Policy URL].

Web-Based Advertising

By signing up via text, you agree to receive recurring automated promotional and personalized marketing messages (e.g. cart reminders) from [Business Name] at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms [Hyperlinked Terms Page] & Privacy [ Hyperlinked Privacy Page ].

Delete a Keyword

To delete an opt-in keyword, click the trash can icon next to the keyword > Delete Keyword. The deleted keyword will no longer pass through consent to receive SMS marketing materials.