How to upload and manage imported coupon collections

Overview

Sendlane's coupon tool allows you to upload and insert unique coupon codes into campaign or automation emails or SMS messages. Create and upload as many coupon collections as your marketing strategy calls for.

In this guide

💡 Shopify users can generate coupons in Sendlane!

Check out our guide to coupons for Shopify


 Generate coupon codes

Use the tool of your choice to generate unique coupon codes and save your file as a .CSV (maximum size 100 MB).

We recommend generating enough codes for all contacts who will receive the campaign or automation message. For campaigns, generate slightly more coupons than the campaign builder's audience estimation. We recommend around 50k codes for high volume automations.

We recommend BigCommerce Coupon Buster for BigCommerce stores.

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 Format coupon code file

Coupon collection .CSV files should:

  1. Be 100 MB or smaller (this generally translates to around 50,000 codes as long as the file has no other columns)
  2. Contain a single column with a header that does not contain spaces (for example: couponcode will import, coupon code will not)
  3. Contain a unique coupon code in every row

Use the Sendlane Coupon Code Upload Template for easy processing!

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 Upload coupon codes to Sendlane

To upload your coupon code .CSV file:

  1. Click the Account icon
  2. Click Unique Coupons 
  3. Click Import Coupons 
  4. Set a name for your coupon collection
  5. Select or drag the file into the uploader.
  6. Choose a refill notification threshold to be notified via email when the supply of uploaded coupons reaches to the specified percentage of codes remaining
  7. Click Upload to save your coupon codes

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Replenish existing coupon collections

Add more unique codes to an existing coupon collection at any time, even before all codes have been used.

To add more unique codes to a coupon collection:

  1. Click the View icon next to the coupon collection
  2. Click Add Coupons 
  3. Select or drag in your new .CSV file
  4. Click Upload
⚠️ If coupons run out without being replenished, emails are stopped

To restart a campaign that was stopped because there weren't enough coupon codes to send to each member of the audience

  1. Replenish the coupon collection
  2. Click the restart icon next to the Campaign on the Campaigns page

To restart an Automation email:

  1. Replenish the coupon collection
  2. Click the activate button on the email node of any email using coupons

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