What Is Machine Learning Open Predictability?

Machine Learning Open Predictability is a tool designed to help you send out campaign emails when contacts are most likely to open and click your messages!

When Machine Learning Open Predictability is enabled, Sendlane uses behavior tracking to analyze the patterns and habits of every member of your audience. This data is used to send out campaigns at an optimized time, unique to each individual contact.

For Example: If Contact A opens emails in the morning, and Contact B opens emails in the evening, the email will send out earlier to Contact A, and later to Contact B.

Please Note

With Machine Learning Open Predictability, messages are sent over a 24 hour period, depending on when contacts are most likely to open your email. During this time, the campaign status will show Sending.


Before Getting Started

Machine Learning Open Predictability works best when Sendlane can refer to data from previous campaigns. So for best results, we recommend sending at least a handful of campaigns to your audience before enabling this feature. 

For new contacts with little to no data on opening times, campaign will be sent out at the beginning of the scheduled 24 hour period.


How to Use Machine Learning Open Predictability

To schedule an email with Machine Learning Open Predictability, start by creating a campaign as you normally would. 

After clicking Schedule you will be prompted with options for sending your campaign. Once you've made a selection there, simply toggle Machine Learning Open Predictability to on.

Click Save and that's it! 

Your campaign will show Sending and will have the Machine Learning Open Predicability icon next to it: 


TL;DR

Campaigns → Scheduling → Toggle On: Machine Learning Open Predictability


Troubleshooting

  • My campaign is still showing Sending:
    • messages are sent over a 24 hour period, depending on when contacts are most likely to open your email. During this time, the campaign status will show Sending
  • I used Open Predictability but my campaign sent to all my contacts immediately:
    • Machine Learning Open Predictability works best when Sendlane can refer to data from previous campaigns. So for best results, we recommend sending at least a handful of campaigns to your audience before enabling this feature
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