Machine learning open predictability
Overview
Machine Learning Open Predictability (MLOP) helps you send campaigns when contacts are most likely to open and click based on their past behavior. Read on to learn about MLOP and how to enable it.
In this guide
🚦 Before Getting Started
Because MLOP relies on contacts' activity to determine when to send the campaign, we recommend waiting to use MLOP until you have sent multiple campaigns to give your account enough time to collect activity data.
⚠️ Experiments should not be used when MLOP is enabled
Because MLOP sends a campaign to each audience member at a different time, enabling MLOP while using Experiments means that there are fewer contacts available to interact with the campaign before a winner is chosen.
What is machine learning open predictability?
When machine learning open predictability (MLOP) is enabled, Sendlane uses behavior tracking to analyze the activity patterns and habits of every contact in your campaign's audience. This data is used to send campaigns at the most likely open time for each contact within the 24-hour window after the campaign is sent.
Campaigns with MLOP enabled are sent immediately to contacts whose profiles do not have enough tracking data to predict the optimal open time.
Enable MLOP
MLOP can be enabled for any campaign that has not already been sent:
- Open a campaign
- Click Next to Summary tab
- Check the Machine Learning Open Predictability checkbox
- Send or Schedule your campaign
On your campaigns page, you'll see campaigns with MLOP enabled identified with a clock icon next to the campaign name.
Campaigns with MLOP enabled will show as Sending for the entire 24 hour sending window.
Troubleshooting
My campaign is stuck in "Sending"!
Campaigns with MLOP enabled will show as sending for the entire 24 hour sending window.
I enabled MLOP but my campaign sent to all my contacts immediately!
Campaigns with MLOP enabled are sent immediately when contacts don't have sufficient behavior tracking data associated with their contact profile for MLOP to guess when they are most likely to open the email.