Senders

Sender Profiles contain the business, sender name, from email address, reply-to email address, and physical address. This information is displayed in every email you send with Sendlane.

Create multiple Sender Profiles to best align with your email marketing and segmentation strategy!

In this Guide:

Before Getting Started

Be sure you've registered your own custom domain and have your custom domain email address in the From Email field to successfully create a Sender Profile & List.

Please Note

You cannot use a free email account such as Gmail, Yahoo, Hotmail, etc. for your From Email. Sendlane is compliant with all current data processing and privacy regulations which require all marketing emails to be sent from a paid, custom domain email address.

Sender Profile Tab

Create a Sender Profile

Click the Audience icon in the left-hand menu bar → Sender Profile tab → +Sender Profile button

Fill out each field, making sure to use a custom domain email address in the From Email and Reply to fields, and your business’ address in the Address section

  • Sender Name – The name that will show as the Sender when Contacts receive your content. Use a name that your audience will recognize to build brand recognition and trust!
  • Company – The company name that will appear in your email footer
  • From Email – The email address your Contacts see as sending your content. Use an email address with a custom domain that matches your brand.
  • Reply To Email – The email address that appears when Contacts reply to your email. Use an email address with a custom domain that matches your brand.
  • Address – The CAN-SPAM Act requires a valid physical postal address or P.O. Box to be displayed in all marketing emails.

Click the black Confirm button to save your new Sender Profile!

Edit a Sender Profile

Click the gray arrow button in the View column of the Sender Profile you want to edit → Click the black Edit button in the Sender Profile Details box → Edit fields as needed → Click the pink Save button to save your changes

Delete a Sender Profile

Click the gray arrow button in the View column of the Sender Profile you want to delete → Click the black Delete button in the Sender Profile Details box → Click the red Delete Sender Profile button to confirm

Lists Tab

Create a Sender Profile in the Lists tab

Click the Audience icon in the left-hand menu bar → List tab → +List button

Enter a name for your List → Click the Create New Sender button

Fill out each field → Click the pink Add Sender button to save your new Sender Profile!

Changing the Sender Profile for a List

Click the gray arrow button in the View column of the List you want to edit → Click the black Edit button in the Sender Profile box → Select a new Sender Profile from the Select Sender Profile dropdown → Click the pink Save button to save your changes

Troubleshooting

My 'From Email' is Not Being Accepted

If the New Sender Profile window is not accepting your  From Email address, please be sure you are using a valid custom domain email address. Free email addresses such as Yahoo/Gmail/Hotmail cannot be used. If you are not using a free email, be sure there are no spaces added accidentally before or after the email address. If you are still experiencing trouble, completely delete the line and re-enter your email address.

Emails Sent with Incorrect Sender Information

If you notice that your emails are sending with the incorrect Sender Name or From Email, please review the Campaign or Automation email's assigned Sender Profile. If the correct Sender Profile is selected, please reach out to our Support Team.

Additional Resources

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