Understanding double and single opt-in

Overview

Contacts added to your account may be asked to confirm their subscriptions depending on the age of your account and your chosen settings.

Read on to learn about how double opt-in and single opt-in work.

Double opt-in versus single opt-in

When double opt-in is activated for an account or form, contacts must click a link in an email or reply Y to an SMS message. This second step confirms the contact's subscription actually came from their email address or phone number.

Important: Opt-in settings apply at the account level, meaning all lists within your account will use the same opt-in method (either single or double opt-in). You cannot configure some lists to use single opt-in while others use double opt-in. While you can update lists used in forms to be single or double opt-in for SMS and email, all other lists will be configured based on your account opt-in settings

Single opt-in means contacts only need to submit a form or be added to a Sendlane account any other way to be instantly subscribed to content.

When is double opt-in turned on?

New accounts

New accounts at Sendlane have double opt-in turned on by default. This means that all contacts will be asked to confirm their subscription before being subscribed to content.

You can request for your account to have double opt-in turned off via your customer success manager or Sendlane support. Requests to turn double-opt in off are subject to review by our compliance team.

Forms

Double opt-in can be manually turned on for individual forms, but is not required.

Certain email address domains

Even if your account has double opt-in turned off, email addresses using the following domains will always be asked to confirm their subscription:

• @comcast.net

• @comcast.com

• @icloud.com

• @private.appleid.com