How to install Beacon general tracking

Overview

Beacon general tracking allows you to monitor website views and overall engagement. Read on if your eCommerce store uses a custom integration into Sendlane to learn how to install Beacon general tracking.

🚦 Before Getting Started

Make sure you have access to your website's source code to install Beacon
Read Understanding the Beacon tracking pixel for detailed information about how Beacon works

⚠️ Are you a Shopify or BigCommerce user?

If you use Shopify or BigCommerce, you should not use this guide to install Beacon general tracking.

Non-headless BigCommerce users had Beacon general tracking automatically installed when they integrated their BigCommerce store with Sendlane.

Shopify users should refer to the following guide depending on their store type:

Install general tracking

Click Account
Click Beacon to Head to the Beacon tab of your Account page
Click Get Beacon Code
Click Copy code
Paste the script in your website's header

Test general and event tracking installation

Determine whether Beacon was installed correctly by inspecting your website. This process assumes you are using Chrome, which is the most compatible browser for Sendlane:

Copy the event ID from your Beacon general tracking code or event tracking code:
Open your website
Right click anywhere on the page
Click Inspect
Click into the Elements tab
Type Command/Control + F to open the finder
Paste the event ID from your Beacon code

If your event ID is highlighted, Beacon is installed correctly.

If your event ID was not found, try installing Beacon again and reach out to your Customer Success Manager or Sendlane's 24/7 Product Support team for next steps.