Collect SMS Consent via Email

Do you have an engaged email audience and want to get started with SMS marketing? You can quickly collect SMS marketing consent from your existing Contacts by using a dynamic hyperlink in any Campaign or Automation email!

Sign up for a usage-based SMS package to get started, then follow the steps below to start collecting SMS consent from your email audience.

How Does It Work?

  1. You insert and edit an HTML snippet into a block in any email. The VAR_SMS_JOIN tag in the HTML snippet below generates a unique code for each Contact.
  2. A Contact receives your email and clicks the SMS link. The snippet's SMS link will automatically open the Contact's SMS messaging app with a message that contains the Contact's unique consent code ready to send to your Sendlane SMS phone number.
  3. A Contact sends the automatically generated SMS message to confirm their consent. Contacts' consent to receive SMS messages will be recorded in their Contact Profile when the automatically generated SMS message is sent.
Messages sent by Contacts to confirm their consent will appear in your Reply Center and will not cost any SMS credits!

Insert & Edit HTML Block

Open any Campaign or Automation email in the Email Builder and click the Content tab to get started.

  1. Click the HTML block and drop it in your email
  2. In the HTML window that appears, delete the Insert HTML Here placeholder text
  3. Paste the following HTML snippet in the HTML window:
<a href="sms:VAR_SMS_PHONE?&body=Send%20this%20text%20to%20subscribe%20to%20SMS%20Updates!VAR_SMS_JOIN">
    Text VAR_SMS_JOIN to VAR_SMS_PHONE
</a>

Click Save to finish your block!

Tags will display in your email as:

  • VAR_SMS_JOIN - Customer's unique consent code
  • VAR_SMS_PHONE - Your Sendlane SMS phone number

Include Compliance Messaging

To collect consent to receive marketing SMS messages, your email must contain:

  1. A link to your terms of service, AND
  2. A link to your privacy policy, AND
  3. Clear messaging on the consent your Contacts are giving to receive SMS marketing messages

See the sample message below:

By signing up for texts, you are agreeing to receive marketing text messages from [your business name] at the number provided, including messages sent by autodialer. Consent is not a condition of any purchase. Message and data rates may apply. Message frequency varies. Reply HELP for help or STOP to cancel at any time. View our Privacy Policy* and SMS Terms of Service*.

*Include hyperlinks to policies

Additional SMS Resources

Check out the Sendlane Marketing Journal for tips, tricks, and best practices for SMS Marketing:

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