How to Set Up Your SPF Record
Sender Policy Framework, or SPF, is an email validation system designed to detect email spoofing.
Many large mail servers use SPF records to determine the legitimacy of an email address. So, to ensure that your emails maintain optimal deliverability, we recommend authenticating your domain with an SPF record.
Setting up Your SPF Record
Since each domain provider has a different platform layout, we have general instructions on how to complete this process:
- Navigate to your Domain Provider
- Locate the DNS editor/zone
- Add a TXT record containing the following: v=spf1 mx include:_spf.sendlane.com ~all
- If prompted use the ‘@’ symbol for the host field
- Make sure to save your changes
For more detailed instructions, please refer to the documentation available through your domain provider!
Here's a quick list of some of the most popular domain providers, and links to each step-by-step guide:
Adding an SPF record is a form of email authentication, not a solution to fix poor delivery. This validation can help establish your sender reputation if you're just starting out, or protect performance that's already strong. But, if your sender reputation is poor, SPF authentication is unlikely to improve your reputation or boost your delivery.
SPF/DNS record issues are exclusive to your domain provider; we're only able to provide very limited troubleshooting support. So, if you do need help, your domain provider is the best point of contact.
Please use the links above, or reach out to their support team for assistance!
- DMARC and Sendlane
- DMARC’s Role in Email Marketing & Deliverability
- Your Guide to Sendlane Deliverability
Domain Provider → DNS Editor/zone → Add TXT record: v=spf1 mx include:_spf.sendlane.com ~all → Save