How can we help you?

in Getting Started Tags: email terminologysendlanewebsite terminology

What Is Sendlane and How Can It Help Me?

Sendlane is the ultimate as a digital marketing platform. It has the ability to manage and create Landing Pages, Squeeze Pages, Opt-in Pages, Thank You Pages, Autoresponders, Automation, Campaigns, Broadcasts, and sales marketing funnels. Combines with an evolving CRM giving you the power to grow and manage your business in one all-inclusive solution.

Click on the video below to see a brief overview of our platform.

Newsletter Campaigns:

With newsletter Campaigns, you can easily create beautiful emails and newsletters that your subscribers will appreciate.
If you want a great way to send out a customized newsletter? Get your message heard with some of the highest deliverability rates in the industry! Our Campaign Module gives you complete control of your marketing messages.

With our Campaign newsletters you can:

  • Create beautiful email newsletters rich in graphics and design
  • Drag-drop editor makes it easy to design just the right image you are trying to convey
  • A variety of scheduling options including a throttle option and our new Optimized Timing feature
  • Save custom templates to use for every campaign or broadcast that you send
  • Create email signatures for each list
  • Choose from a variety of customizable templates or build one from scratch

Email Autoresponders:

With our easy to use drag and drop editor, you can create great email sales funnels and stay in touch with subscribers without having to lift a finger. Our Autoresponder will allow you to communicate with your list effectively, you can schedule emails to go out on certain days and times. Your autoresponder will deliver your digital marketing offerings to all those subscribers on your list.

With our Email Autoresponders you can:

  • Schedule emails from when a subscriber opts-in to your lists
  • Create multiple autoresponders to deliver a consistent message and help monetize your marketing efforts
  • Review the analytics of your autoresponder to see exactly what is engaging to your subscribers
  • Once you dial it in you can set it and forget it

Landing Pages:

With our landing page editor, you can create visually stunning landing pages at no extra cost, and keep your sales funnel in one easy to manage platform. Our easy to use editor it makes generating a landing page simple and easy. Sendlane’s landing page editor also allows you to put all your digital marketing efforts under one solution.

With our landing page editor you can:

  • Choose from 50+ customizable templates
  • Drag and drop to easily create any type of landing, squeeze, opt-in page, and thank you pages that you desire
  • Create your page in Sendlane’s editor and upload it to your own website
  • Make high converting landing pages with countdown timers, video, and so much more

Workflows and Marketing Automation:

Our Workflows and Automations take your email automation to the next level. They allow you create impressive workflows that do all the heavy lifting for you. They’re a robust email marketing automation tools that gives your digital marketing a turbo boost! With so many options you have the ability to create some of the most intuitive automation out there.

With our Workflows and Marketing Automations you can:

  • Create engaging sales funnels
  • Move subscribers to different sales funnels once they complete a series of emails
  • Set triggers from your subscribers’ activities to customize the content they are most interested in
  • Set up notifications to be alerted you when you get a new subscriber
  • Scrub and clean your list of the dead weight that pulls down your engagement statistics
  • Create webhooks for more intricate automations that feed off of your personal website
  • Automatically tag subscribers for easy automation


Our integration capabilities allow you to connect Sendlane to your web application with ease. Use our integration tools to integrate with your own website or landing page service. Do you have a custom designed squeeze page? Our integration tools make it easy to connect with it seamlessly by giving your designer the form code.

With our Integration tools you can:

  • Add multiple input boxes
  • Enable double optin options
  • Choose style options
  • Customize emails for triggered communications

Reporting and Automation:

We’ve got big data to help you make the most of your marketing efforts. in order to truly succeed in any venture, you need a way to improve the metrics of your business. Sendlane’s reporting tools will give you the insight on making decisions to help your business grow and flourish.

Any of our emailing modules provide you with in-depth reporting for your:

  • Open rates
  • Click rates
  • Successful deliveries
  • Bounces
  • Spam reports
  • Unsubscribers
  • Top clicked links
  • Subscribers with the most opens

Our Landing Pages also have in-depth reports to provide you with the relevant information you desire such as:

  • Unique viewers
  • Total viewers
  • Opt-in rate
  • Day, week, month overviews
  • Opt-in conversion rate

List Management:

Sendlane’s list management features are more than just a tool but a whole toolbox to really tweak the marketing to your lists. With our list management module, you will have the ability to maintain your lists in a number of ways. Gain the ultimate control in managing your list any way you like.

With our list management feature you can:

  • Segment your subscribers by their actions, interest, and variety of other conditions all set by you
  • Export segments, tags, or entire list with just a couple of clicks of your mouse
  • Import your list with our import integrations
  • Let Sendlane’s reports help you keep on top of what emails interest your lists the most, and get detailed stats on the performance of the subscribers on your list

Optimized Timing:

Sendlane’s optimized timing feature makes it possible to deliver the perfect email at the perfect time on autopilot! If you’ve ever wondered when are the best times to send an email to your list? Experts all agree that it’s different for each marketer. So for that reason, we have created optimized timing. It’s the ultimate in getting the engagement of your list to increase. Forget what you know about when to send emails, let your subscribers and optimized timing deliver your emails at the time your subscribers open them.

Our optimized timing feature can:

  • Track subscriber open habits
  • Deliver your emails when your subscribers are most likely to open it
  • Never worry about time zones again


Segmenting your subscribers has never been this easy. If you wanted to segment your subscribers in the most efficient way possible you can let Sendlane’s “Tagging” feature do all the heavy lifting for you. You can create as many tags as you want.

With Sendlane Tags you can:

  • Email subscribers with tags
  • Auto tag subscribers based on their actions
  • Use tags to separate engaged subscribers from inactive subscribers

Data Migration:

Moving to Sendlane has never been easier! Are you currently working with a different Email Service Provider? Migrating your list have never been easier with our migration tools. We make moving your business to our platform a snap!

When you migrate your subscribers over to Sendlane you can:

  • Use our easy migration service using .csv or .txt files
  • Migrate subscribers from major Email Service Providers easily
  • Automate the migration without downloading or uploading

Customer Care:

Delivering unparalleled support from our Happiness experts. We give that mom and pop shop service with the resources of big brands. Customer support is paramount here at Sendlane. We believe by bringing world-class support specialists it will give our clients the best user experience on the planet!

Experience our Customer Care where we have:

  • 24 Hours a day, 7 days a week support
  • Email Channel Support
  • Live Chat Support
  • Technical Support
  • Billing Support
  • Superior Compliance Support

Reward Center:

With Sendlane’s Reward Center, you can now get your next month for FREE simply by referring your friends, colleagues, and business associated to us!

The Sendlane Rewards Center benefits include:

  • Receive 100% of your referred members’ payment as a credit to your account
  • There is no threshold of earnings, all paid referrals will be applied to your account as a credit
  • The ability to share your Rewards Center referral links on your social media accounts
  • View detailed statistics about your referrals, such as clicks, credits, and projected credits
  • Reward center links that you can use where you’d like on the web