What Is an Automation?
Automations as the name indicates helps you automate actions and emails. So that you can more effectively deliver your emails and manage your lists without doing so manually. Automations are also one of the primary resources used to send continuous email sequences to your subscribers. Within our platform we provide two options for creating Automations: Workflows and Autoresponders.
Autoresponders are typically used as a welcoming/opening email sequence, since they can only be triggered by a user Opting In/ Subscribing to your list.
Workflows are more dynamic and can be triggered by various actions (Tags added, subscribed to list, etc.) to start a email sequence or perform other automated actions.
You can learn more about Autoresponders here.
You can learn more about Workflows here.