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in Email Marketing

Why Does My Email Say Not Approved?

Typically you will see a not approved status for your campaigns when you are still going through a compliance check. Usually, this happens when you import or migrate a list over from a file or another platform. The compliance team will manually approve your emails until they’ve checked their content. Once you have had a few emails approved the compliance team will switch you over to auto-approval but will still check from time to time to make sure you pass intermediate compliance checks.

Here are some of the most common reasons why emails do not get approved:

  • Spam like or misleading content
  • Broken, unmasked, or untrusted URLs
  • Poor image to text ratio (i.e. single large image with hardly any text)