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in Analytics & ReportingGlossary Tags: email terminology

What does Open Rate mean?

The open rate refers to the percentage of total opens divided by how many total emails were sent. The open rate does not reflect unique opens (the first time a subscriber opens your email) but rather reflects upon the total opens from all subscribers.

Example: 1000 emails sent and 250 total opens registered, which gives you an open rate of 25%.

250/1000 = 25%

This data helps email marketers to figure out good subject lines that help engagement. Sendlane will automatically track your open rates and report them back to you.